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  5. NRC
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  7. Valuation
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NRC Valuation

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NRC Relative Valuation

NRC's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, NRC is overvalued; if below, it's undervalued.
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Historical Valuation

National Research Corp (NRC) is now in the Undervalued zone, suggesting that its current forward PE ratio of 13.94 is considered Undervalued compared with the five-year average of 29.95. The fair price of National Research Corp (NRC) is between 22.76 to 42.64 according to relative valuation methord. Compared to the current price of 16.22 USD , National Research Corp is Undervalued By 28.72%.
Relative Value
Fair Zone
22.76-42.64
Current Price:16.22
28.72%
Undervalued
14.07
PE
1Y
3Y
5Y
Trailing
Forward
10.06
EV/EBITDA
National Research Corp. (NRC) has a current EV/EBITDA of 10.06. The 5-year average EV/EBITDA is 19.73. The thresholds are as follows: Strongly Undervalued below 6.36, Undervalued between 6.36 and 13.05, Fairly Valued between 26.42 and 13.05, Overvalued between 26.42 and 33.11, and Strongly Overvalued above 33.11. The current Forward EV/EBITDA of 10.06 falls within the Undervalued range.
11.12
EV/EBIT
National Research Corp. (NRC) has a current EV/EBIT of 11.12. The 5-year average EV/EBIT is 21.80. The thresholds are as follows: Strongly Undervalued below 7.03, Undervalued between 7.03 and 14.41, Fairly Valued between 29.19 and 14.41, Overvalued between 29.19 and 36.58, and Strongly Overvalued above 36.58. The current Forward EV/EBIT of 11.12 falls within the Undervalued range.
2.83
PS
National Research Corp. (NRC) has a current PS of 2.83. The 5-year average PS is 6.63. The thresholds are as follows: Strongly Undervalued below 1.63, Undervalued between 1.63 and 4.13, Fairly Valued between 9.13 and 4.13, Overvalued between 9.13 and 11.63, and Strongly Overvalued above 11.63. The current Forward PS of 2.83 falls within the Undervalued range.
0.00
P/OCF
National Research Corp. (NRC) has a current P/OCF of 0.00. The 5-year average P/OCF is 0.00. The thresholds are as follows: Strongly Undervalued below 0.00, Undervalued between 0.00 and 0.00, Fairly Valued between 0.00 and 0.00, Overvalued between 0.00 and 0.00, and Strongly Overvalued above 0.00. The current Forward P/OCF of 0.00 falls within the Strongly Undervalued range.
0.00
P/FCF
National Research Corp. (NRC) has a current P/FCF of 0.00. The 5-year average P/FCF is 0.00. The thresholds are as follows: Strongly Undervalued below 0.00, Undervalued between 0.00 and 0.00, Fairly Valued between 0.00 and 0.00, Overvalued between 0.00 and 0.00, and Strongly Overvalued above 0.00. The current Forward P/FCF of 0.00 falls within the Strongly Undervalued range.
National Research Corp (NRC) has a current Price-to-Book (P/B) ratio of 25.60. Compared to its 3-year average P/B ratio of 15.39 , the current P/B ratio is approximately 66.33% higher. Relative to its 5-year average P/B ratio of 15.11, the current P/B ratio is about 69.45% higher. National Research Corp (NRC) has a Forward Free Cash Flow (FCF) yield of approximately 0.00%. Compared to its 3-year average FCF yield of 3.11%, the current FCF yield is approximately -100.00% lower. Relative to its 5-year average FCF yield of 3.31% , the current FCF yield is about -100.00% lower.
25.83
P/B
Median3y
15.39
Median5y
15.11
3.17
FCF Yield
Median3y
3.11
Median5y
3.31
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Competitors Valuation Multiple

The average P/S ratio for NRC's competitors is , providing a benchmark for relative valuation. National Research Corp Corp (NRC) exhibits a P/S ratio of , which is NaN% above the industry average. Given its robust revenue growth of -3.38%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Revenue Growth
Market Cap
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of NRC decreased by 7.48% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 19.01 to 22.99.
The secondary factor is the Revenue Growth, contributed -3.38%to the performance.
Overall, the performance of NRC in the past 1 year is driven by P/E Change. Which is more unsustainable.
-3.38%
35.82M → 34.61M
Revenue Growth
+
-25.00%
15.88 → 11.91
Margin Expansion
+
20.90%
19.01 → 22.99
P/E Change
=
-7.48%
17.64 → 16.32
Mkt Cap Growth

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FAQ

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Is National Research Corp (NRC) currently overvalued or undervalued?

National Research Corp (NRC) is now in the Undervalued zone, suggesting that its current forward PE ratio of 13.94 is considered Undervalued compared with the five-year average of 29.95. The fair price of National Research Corp (NRC) is between 22.76 to 42.64 according to relative valuation methord. Compared to the current price of 16.22 USD , National Research Corp is Undervalued By 28.72% .
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What is National Research Corp (NRC) fair value?

NRC's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of National Research Corp (NRC) is between 22.76 to 42.64 according to relative valuation methord.
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How does NRC's valuation metrics compare to the industry average?

The average P/S ratio for NRC's competitors is , providing a benchmark for relative valuation. National Research Corp Corp (NRC) exhibits a P/S ratio of , which is NaN% above the industry average. Given its robust revenue growth of -3.38%, this premium appears unsustainable.
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What is the current P/B ratio for National Research Corp (NRC) as of Dec 05 2025?

As of Dec 05 2025, National Research Corp (NRC) has a P/B ratio of 25.60. This indicates that the market values NRC at 25.60 times its book value.
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What is the current FCF Yield for National Research Corp (NRC) as of Dec 05 2025?

As of Dec 05 2025, National Research Corp (NRC) has a FCF Yield of 0.00%. This means that for every dollar of National Research Corp’s market capitalization, the company generates 0.00 cents in free cash flow.
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What is the current Forward P/E ratio for National Research Corp (NRC) as of Dec 05 2025?

As of Dec 05 2025, National Research Corp (NRC) has a Forward P/E ratio of 13.94. This means the market is willing to pay $13.94 for every dollar of National Research Corp’s expected earnings over the next 12 months.
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What is the current Forward P/S ratio for National Research Corp (NRC) as of Dec 05 2025?

As of Dec 05 2025, National Research Corp (NRC) has a Forward P/S ratio of 0.00. This means the market is valuing NRC at $0.00 for every dollar of expected revenue over the next 12 months.
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