MMA News & Events

Mixed Martial Arts announced a strategic partnership with Zebra Athletics to supply co-branded martial arts equipment, gear and apparel across the company's rapidly expanding participation ecosystem. Zebra Athletics will supply premium training equipment, gear and apparel for MMA.INC's TrainAlta programs. For more than 25 years, Zebra Athletics has been delivering martial arts training equipment and flooring solutions used by gyms, dojos and competition venues around the world. The partnership launches initially across Oceania, where both organizations have operational presence, with plans to expand globally.

Mixed Martial Arts Group announced growth in payment transaction volume processed through its BJJLink platform, further extending the momentum highlighted in the Company's recent announcement of 145% year-on-year subscription revenue growth. Since MMA.INC acquired BJJLink in December 2024, transaction volume processed by academies using the platform has grown rapidly, reaching an annualized run-rate of approximately $16.2 million as of February 2026, representing approximately 141% growth when compared to the $6.7 million in total transaction volume recorded during calendar year 2024. BJJLink is a purpose-built digital platform designed specifically for Brazilian Jiu-Jitsu and martial arts academies, enabling gym owners to manage memberships, billing, student engagement, retail sales and event registrations through a single integrated system. Payments are processed through Stripe while BJJLink acts as the engagement and payments orchestration layer, managing recurring subscriptions, customer accounts and operational workflows across academies. The majority of transaction volume on the platform is generated through recurring student memberships, typically ranging from $120 to $200 per month, alongside additional payments for merchandise, seminars, tournaments and special training events.

Mixed Martial Arts Group announced that subscription revenue from its BJJLink platform grew 145% year-on-year for the twelve months ended December 31, 2025 compared with the prior year. The company said, "BJJLink is a market leading digital platform purpose built for Brazilian Jiu-Jitsu academies, providing an integrated solution for academy management, student engagement and community growth. The platform architecture is also highly adaptable across multiple martial arts disciplines and combat sports academies, an area where traditional boutique fitness software providers have struggled to effectively serve the market. As global martial arts participation continues to grow, academy owners are increasingly seeking technology platforms designed specifically for combat sports, including belt progression systems, class structures, athlete development pathways and community-driven gym cultures. This growing recognition that generic fitness software does not adequately serve the martial arts ecosystem is driving strong demand for BJJLink and accelerating adoption across academies worldwide."