Mixed Martial Arts Group Expands Kavanagh's Role
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 26 2026
0mins
Should l Buy MMA?
Mixed Martial Arts Group announced an expanded operational role for co-founder John Kavanagh, longtime coach of UFC superstar Conor McGregor, who will lead initiatives focused on converting global MMA fans into active participants across the Company's rapidly scaling ecosystem. The expanded mandate accelerates execution of MMA.INC's core participation thesis: transforming passive viewership into active training, gym participation and platform-driven engagement. With an estimated global fanbase exceeding 700 million, the Company views fan conversion as a primary driver of long-term growth and revenue expansion for the Company and the entire martial arts sector.Kavanagh will spearhead structured conversion strategies anchored in specialized training programs for law enforcement, first responders and military personnel, expanding into youth participation pathways and female-focused programs in collaboration with UFC broadcaster Laura Sanko, supported by scalable online course content.
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Analyst Views on MMA
About MMA
Mixed Martial Arts Group Limited is an Australia-based company. The Company is a technology company in the martial arts industry. The Company has four business units which includes TrainAlta, Hype, MixedMartialArts.com, and BJJLink. Its TrainAlta is a platform that transforms the Company’s fans into active participants through structured training programs. Its Hype is a marketing platform helping gym owners, coaches, and athletes. Its MixedMartialArts.com is the Company’s news, fighter data, fight schedules, and the Underground forum. Its BJJLink is a gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Strong Revenue Momentum: The company reported a 145% year-on-year increase in subscription revenue and a 141% growth in transaction volume, reaching an annualized revenue of approximately $16.2 million, indicating its rapid scaling potential in the global combat sports market.
- AI-Driven Sales Automation: MMA plans to introduce AI sales agents to automate lead engagement, qualification, and conversion, further accelerating growth while reducing customer acquisition costs, which is expected to enhance long-term revenue stability.
- Global Market Positioning: The frictionless onboarding model of BJJLink allows for rapid entry and monetization of a highly fragmented market, reinforcing MMA.INC's strategic goal of building a technology and payments ecosystem in the combat sports sector.
See More
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- Structured Training Programs: Kavanagh will design and roll out specialized training programs for military, law enforcement, and first responders, while also collaborating with UFC broadcaster Laura Sanko to scale female-focused initiatives, thereby broadening the audience base.
- Expansion of Online Training Content: The company plans to expand its online training academy content to drive subscription revenue growth, leveraging its technology platform and rapidly growing gym network to enhance user engagement and spending.
- Global Platform Integration: Operating across 22 countries, MMA.INC connects local gyms with global communities, providing a unified ecosystem where users earn Experience Points (XP) for training and activities, which can be redeemed for real rewards, thereby increasing user loyalty.
See More
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- Comprehensive Platform Features: BJJLink, designed specifically for Brazilian Jiu-Jitsu academies, offers an integrated solution for academy management, student engagement, and community growth, enhancing operational efficiency and customer satisfaction for academies.
- Huge Market Potential: The success of BJJLink reflects MMA Group's leadership position in this niche market, laying a solid foundation for future revenue growth and market expansion as Brazilian Jiu-Jitsu gains popularity.
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See More
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- Significant Economic Potential: The deposit's copper grade is well above economic thresholds, with an average depth of only about 30 meters, and is expected to achieve up to 95% recovery through low-cost heap leaching, enhancing the project's economic viability.
- Strategic Location: The Kazhiba Main Copper Deposit is located just 6.8 kilometers from First Quantum's Kansanshi Mine, benefiting from proximity to existing infrastructure, which will help reduce transportation and operational costs, further strengthening the project's competitiveness.
- Future Development Plans: The company aims to convert Kazhiba Main into a non-dilutive funding source to advance its flagship Dumbwa Project, with immediate plans to engage key counterparties to drive the commercialization process.
See More
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- Ecosystem Development: The partnership will encompass token architecture, on-chain economic modeling, and stablecoin reserve design, aiming to create one of the world's first large-scale utility Web3 economies, thereby boosting MMA.INC's competitiveness in the digital finance sector.
- Market Activation Plans: MMA.INC and WLFI will jointly conduct co-branded marketing campaigns targeting MMA fighters, gyms, and fan networks, which is anticipated to significantly expand the user base and enhance brand influence.
- Advisory Board Inclusion: WLFI will join MMA.INC's Strategic Advisory Board to guide token economics, compliance, and long-term stability, further strengthening MMA.INC's governance capabilities within its blockchain ecosystem.
See More
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- Strategic Partnership: MMA.INC has signed a Strategic Memorandum of Understanding with decentralized finance platform WLFI to collaboratively design and issue the MMA.INC utility token, integrating WLFI's USD1 stablecoin as the foundational layer to engage and incentivize the global martial arts community.
- Ecosystem Development: This collaboration aims to create one of the world's first large-scale Web3 economies in sports, encompassing token architecture, economic modeling, and stablecoin reserve design, thereby enhancing interaction among fans, coaches, and gyms through blockchain technology.
- Market Activation: MMA.INC and WLFI will jointly execute co-branded marketing campaigns to implement stablecoin-enabled payments and rewards, which will significantly boost user engagement and loyalty across MMA's global network.
- Advisory Board Inclusion: WLFI will join MMA.INC's Strategic Advisory Board to guide token economics, compliance, and long-term sustainability, ensuring the ecosystem's growth and stability over time.
See More
