Mixed Martial Arts Group BJJLink Transaction Volume Grows 141% Year-on-Year
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 12 2026
0mins
Mixed Martial Arts Group announced growth in payment transaction volume processed through its BJJLink platform, further extending the momentum highlighted in the Company's recent announcement of 145% year-on-year subscription revenue growth. Since MMA.INC acquired BJJLink in December 2024, transaction volume processed by academies using the platform has grown rapidly, reaching an annualized run-rate of approximately $16.2 million as of February 2026, representing approximately 141% growth when compared to the $6.7 million in total transaction volume recorded during calendar year 2024. BJJLink is a purpose-built digital platform designed specifically for Brazilian Jiu-Jitsu and martial arts academies, enabling gym owners to manage memberships, billing, student engagement, retail sales and event registrations through a single integrated system. Payments are processed through Stripe while BJJLink acts as the engagement and payments orchestration layer, managing recurring subscriptions, customer accounts and operational workflows across academies. The majority of transaction volume on the platform is generated through recurring student memberships, typically ranging from $120 to $200 per month, alongside additional payments for merchandise, seminars, tournaments and special training events.
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Analyst Views on MMA
About MMA
Mixed Martial Arts Group Limited, doing business as MMA.INC, is an Australia-based technology company, which is engaged in the global martial arts and combat sports industry. With platform assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com, the Company provides a platform that covers training, community, content and fandom. BJJLink offers gym management solutions specifically catering to jiu jitsu academies. BJJLink also provides digital growth infrastructure for martial arts academies. TrainAlta offers martial arts and combat sports programs. Hype is a subscription-based mobile marketing platform. MixedMartialArts.com provides MMA news, fighter data, fight schedules, and the Underground forum. The Company is enabling the community to get paid to train, whereby the community can earn experience points (XP) and cryptocurrency rewards for training and engagement. The Company is also focused on developing its blockchain initiatives and a Web 3.0 ecosystem.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Community Strategy Implementation: MMA.INC has transitioned its community platform strategy from closed beta to market application through BJJLink Connect, creating a faster path to real-world adoption, which is expected to drive future identity, retention, and monetization initiatives.
- Integrated Functionality Advantage: BJJLink Connect offers personalized user profiles, training tracking, and class booking features directly integrated with academy management tools, enhancing user experience and fostering interaction between academies and students.
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- User Engagement Surge: BJJLink Connect now boasts over 17,000 monthly active users and approximately 4,800 peak daily active users, indicating its critical role in the daily operations of martial arts academies, thereby enhancing user retention and engagement.
- Community Strategy Implementation: MMA.INC has transitioned its community platform strategy from closed beta to market application through BJJLink Connect, creating a faster path to real-world adoption, which is expected to drive future identity, retention, and monetization initiatives.
- Integrated Functionality Advantage: BJJLink Connect offers personalized user profiles, training tracking, and class booking features directly integrated with academy management tools, enhancing user experience and fostering interaction between academies and students.
- Strategic Value Creation: MMA.INC believes that the daily active user metrics of BJJLink Connect serve as a significant indicator of value creation, providing a foundation for its broader participation ecosystem that connects participants, coaches, and commercial partners.
See More
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- Loan Status Confirmation: The company also confirmed that no funds have been drawn from a recently announced $5 million unsecured revolving loan, indicating a more cautious approach to financing strategies aimed at reducing financial risk.
- User Base Expansion: MMA.INC boasts over 530,000 user profiles and 100,000 active students across 22 countries, showcasing its extensive influence in the martial arts sector and enhancing its competitive position in the market.
- Platform Ecosystem: By integrating assets like BJJLink and TrainAlta, MMA.INC provides a comprehensive training and community platform designed to enhance user experience and drive long-term growth, further solidifying its leadership in the industry.
See More
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- Platform Expansion: The beta launch of BJJLink's AI member acquisition platform aims to extend its business from gym management to customer acquisition and business growth infrastructure, which is expected to significantly enhance revenue potential.
- Digital Transformation: The new platform enables martial arts academy owners to create and manage professional digital storefronts, simplifying the customer acquisition process, which is anticipated to improve customer retention and create additional digital service and commerce opportunities.
- Market Opportunity: The global martial arts industry is highly fragmented, with many academies relying on outdated websites and manual processes; BJJLink's AI solutions are set to fill this market gap by providing more efficient customer conversion methods.
- Strategic Positioning: By integrating digital storefront creation with its operational platform, BJJLink strengthens its strategic position as a potential operating system for martial arts businesses globally, with future capabilities supporting membership conversion, bookings, and payments.
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- Strategic Partnerships: McGregor's role as an investor and strategic advisor to MMA.INC, alongside co-founder Kavanagh, positions the company to leverage one of the most talked-about comebacks in global sports, enhancing its brand influence.
- Global Audience Opportunities: MMA.INC's ecosystem spans 22 countries with over 530,000 user profiles and 100,000 active students, and McGregor's return is expected to attract more participants, strengthening the company's competitive edge in the global combat sports market.
- Commercial Potential Realized: CEO Nick Langton emphasized that McGregor's comeback not only boosts fan engagement but also highlights the scale of the global combat sports audience, providing MMA.INC with significant opportunities to connect athletes, coaches, and gyms.
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- Keynote Highlights: Jeff Christian, Managing Partner of CPM Group, presented a bullish outlook for precious metals during the conference, drawing significant investor interest that could potentially boost trading activity in related stocks.
- Participating Companies: The conference featured presentations from several companies, including Viva Gold Corp. and Cygnus Metals Limited, showcasing their latest developments in the precious metals and critical minerals sectors, which may influence investor decision-making.
- Investor Relations Enhancement: Virtual Investor Conferences provide a platform for companies to engage efficiently with investors, utilizing dynamic video content and one-on-one meetings to enhance investor participation, thereby strengthening the interaction between companies and their investors.
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- Industry Focus: The conference will highlight the increasing global attention on precious metals and critical minerals essential for energy infrastructure, electrification, and advanced manufacturing, indicating potential investment opportunities for related companies.
- Flexible Participation: Investors can choose to attend in-person or virtually, with no cost for attendance and the option to schedule one-on-one meetings with management teams, aimed at enhancing interaction and communication between investors and companies.
- Timely Market Opportunity: With gold prices nearing historic highs and ongoing demand for critical minerals, this conference presents a significant opportunity for investors to gain direct insights into industry trends and corporate strategies, underscoring its market relevance.
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