LegalZoom Partners with GoDaddy to Launch AI Agent Name Service
LegalZoom (LZ) and GoDaddy (GDDY) have entered into a partnership to protect the agentic open web for small and medium-sized businesses. As enterprises roll out AI agents across different platforms, users lack a consistent way to verify where an agent came from, who published it, and whether it can be trusted. Agent Name Service, or ANS, is an open standard built to help solve this challenge. It requires each registered AI agent to be assigned a unique, human-readable name and a cryptographically verifiable identity. GoDaddy ANS is the first public implementation of the open standard where anyone can publish and verify agents in minutes. In support of that blueprint, LegalZoom registered its first AI agent, leveraging GoDaddy ANS. GoDaddy ANS provides cryptographic verification that confirms the agent is legitimately owned and operated by LegalZoom using DNS as the root of trust. By registering the agent on GoDaddy ANS, it can be discovered not just by humans, but other agents as well at internet scale.
