LITB News & Events

Reports Q4 revenue $63.0M vs. $57.75M last year. "We are very pleased to report excellent results for Q4 and full year 2025, which marked our successful transformation into a global consumer lifestyle company," commented Jian He, CEO. "We have engineered a remarkable business turnaround by achieving seven consecutive profitable quarters, with the latest quarterly revenue regaining positive year-over-year growth and profit reaching a record high. Our strategy of evolving the LightInTheBox online platform into a consumer lifestyle company is clearly working...To further complement and strengthen our positioning as a consumer lifestyle company, we adopted a brand matrix strategy by launching three proprietary apparel brands successively since 2024 in women's fashion, golf apparel and light party dress...Our branded apparel business grew over 143% in 2025 and already accounted for 17% of total revenue in 2025. We achieved a full-year gross margin of 65%, the highest level since becoming a public company in 2013, along with positive operating cash flow of $6.2M...End to end AI automation has contributed to a workforce optimization of 58% since 2023. Looking ahead to 2026, we remain committed in our continued transformation to becoming a global consumer lifestyle company and are confident in our ability to deliver overall revenue and profit growth".

LightInTheBox has received positive feedback from customer surveys regarding one of its newly launched Direct-to-Consumer brands. The brand has achieved an average Net Promoter Score of 60, surpassing the industry average for Consumer Services / Catalog / Specialty Distribution, indicating a strong initial reception from customers. This feedback underscores LightInTheBox's strategic shift towards proprietary DTC brands, which has been instrumental in the company's return to profitability, by focusing on in-house design and manufacturing. This shift has not only enhanced customer satisfaction but has also improved the company's financial performance, enabling it to achieve profitability in recent quarters.

Reports Q4 revenue $135.56M vs. $57.75M last year. Jian He, CEO of LightInTheBox, stated, "2024 was a year of transformation for LITB, as we strategically prioritized profitability over growth and transitioned from e-commerce retail into brand-focused apparel design with the launch of our new brands. Through strong strategic execution, we enhanced our margins and overall profitability amid an intensely competitive market."

LightInTheBox "announced that it has received a letter from the New York Stock Exchange dated December 26, 2024, notifying that the Company is "below criteria" due to its average total market capitalization being less than $50 million over a 30 trading-day period and its stockholders' equity being less than $50 million pursuant to Section 802.01B of the NYSE Listed Company Manual. The Company intends to take steps to remedy the deficiency in a timely manner. The Company notified the NYSE on January 3, 2025 of its intention to cure such deficiency. In accordance with NYSE listing requirements, the Company has 90 calendar days from the receipt of the Notice to respond with a business plan that demonstrates compliance with this continued listing standard within 18 months of receipt of the Notice."