LightInTheBox reports return to profitability after shift to in-house brands
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 21 2025
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Positive Customer Feedback: LightInTheBox's new Direct-to-Consumer brand has received a Net Promoter Score of 60, indicating strong customer satisfaction and surpassing the industry average for Consumer Services.
Strategic Shift to DTC Brands: The company's focus on proprietary design and manufacturing has contributed to its return to profitability, enhancing both customer satisfaction and financial performance in recent quarters.
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About LITB
LightInTheBox Holding Co., Ltd. is focused on apparel design through its proprietary brand, Ador.com. Its brand, Ador.com, is a designer apparel brand for women aged 35-55 and operates design studios and sample shops in both the United States and China, including a boutique and design studio in Campbell, California. Additionally, the Company offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping and delivery solutions. It offers various products, which include Satin Balloon Sleeve Midi Dress, Cotton Solid Button Front Lapel Shirt Dress, Apricot Belted Short Sleeve Maxi Shirt Dress, Chiffon Folk Pattern V Neck Midi Dress, Satin Polka Dot Sleeveless Belted Midi Dress, Chiffon Mismatched Short Sleeve Midi Dress, and Satin Pleated Belted Maxi Dress, Polka Dot Print Off Shoulder Midi Dress, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
LightInTheBox to Host 2025 AGM Teleconference for Shareholders
- Annual General Meeting Arrangement: LightInTheBox is set to hold its annual general meeting on December 19, 2025, at 10:00 a.m. in Shanghai, providing a teleconference option to enhance transparency and shareholder engagement globally.
- Participation Details: Shareholders can join the meeting via dial-in numbers from the U.S. (+1 646-254-3594), Singapore (+65 6818-5374), and Mainland China (400-810-8822), ensuring accessibility for global participants.
- No Proposals Submitted: The AGM will not include any proposals for shareholder approval, instead serving as an open forum for discussion between shareholders and management, which strengthens corporate governance.
- Company Background: Since its inception in 2007, LightInTheBox has focused on global specialty retail, launching its proprietary brand Ador.com in 2024 to cater to the high-end fashion needs of women aged 35-55, showcasing a strategic pivot in market segmentation.
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LightInTheBox Schedules 2025 AGM with Teleconference Access for Shareholders
- Annual General Meeting Scheduled: LightInTheBox will hold its annual general meeting on December 19, 2025, at 10:00 a.m. in Shanghai, providing teleconference access to enhance shareholder engagement with management.
- No Proposals Submitted: The AGM will not include any proposals for shareholder approval, serving instead as an open forum for discussions, which underscores the company's commitment to transparency and shareholder involvement.
- Global Retail Strategy: Since its inception in 2007, LightInTheBox has focused on global specialty retail, launching its proprietary brand Ador.com in 2024 to cater to the growing demand for high-end fashion among women aged 35-55, demonstrating the company's responsiveness to market trends.
- Diverse Service Offerings: The company also provides a comprehensive suite of services to e-commerce businesses, including advertising, supply chain management, and payment processing, aiming to enhance market competitiveness through optimized logistics and improved customer experience.
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