Intapp and DCM Insights Deepen Strategic Partnership
Intapp and DCM Insights announced the next phase of their strategic partnership. Building on an earlier research sponsorship and the integration of DCMi's Activator research into Intapp DealCloud, the two firms are deepening their collaboration to address one of the most persistent challenges facing professional services partners: turning new business development behaviors into durable habits-through Activator playbooks delivered by Intapp Celeste. DCMi's Activator programs are built on research published by Harvard Business Review into how the best partners develop business and what separates them from the rest. Across more than 100 of the world's leading professional and financial services firms, those programs are driving structured, measurable behavior change. Intapp Celeste, Intapp's agentic AI platform for professional firms, surfaces relationship signals, identifies client engagement opportunities, and delivers prioritized next-best actions directly to partners. Together, the two platforms go further: DCMi's Activator research informs the behaviors that drive growth, and Intapp Celeste scales those behaviors through Activator playbooks built directly into the platform - purpose-built agentic workflows that put the right intelligence in front of partners at the right moment.