IGC Pharma Partners with New to The Street for Media Campaign
IGC Pharma announced a strategic 12-part national media partnership with New to The Street. The collaboration is designed to enhance IGC Pharma's visibility across both institutional and retail investor audiences through a coordinated, multi-channel media strategy. The campaign will include long-form televised interviews, national television commercial distribution, digital amplification, and high-visibility outdoor placements in key financial markets. As part of the initiative, IGC Pharma will be featured on New to The Street's sponsored programming on Fox Business and Bloomberg Television. The campaign will also be amplified through digital channels reaching a combined audience of more than 4.45M YouTube subscribers, as well as through outdoor billboard placements in Times Square and the New York City Financial District, and earned media distribution across major U.S. broadcast affiliates.