IAS News & Events

Integral Ad Science announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Melissa will lead the company's global data science, AI, and analytics strategy, partnering closely with product, engineering, and the commercial teams to accelerate innovation, strengthen protection and performance capabilities, and deliver trusted, data-driven outcomes for advertisers and publishers worldwide.

Reports Q3 revenue $154.4M, consensus $149.18M. "We exceeded our revenue and adjusted EBITDA outlook for the third quarter with strength across our businesses," said Lisa Utzschneider, CEO. "We are focused on working towards closing the previously announced acquisition of IAS by Novacap while advancing our business priorities."

Integral Ad Science (IAS) announced the expansion of its measurement partnership with Snap (SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic across Chat Feeds ads to understand and enhance user engagement. Additionally, IAS offers Brand Safety and Suitability Measurement across other Snap ad placements. IAS and Snap began working together in 2018 to offer Viewability and Invalid Traffic Measurement for global advertisers.