INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES

MRC Accreditation Announcement: Integral Ad Science (IAS) has received Media Rating Council (MRC) accreditation for its server-to-server integration with Amazon DSP, validating its metrics for impression, viewability, and invalid traffic data.

Importance of Independent Measurement: The accreditation highlights the growing demand from brands and agencies for independent, accredited third-party measurement, ensuring accuracy and transparency in digital advertising.

Integration Details: The MRC accreditation specifically covers IAS's measurement and reporting capabilities for display and video impressions, viewable impressions, and invalid traffic filtration across various platforms, including Amazon's own properties.

Commitment to Quality Assurance: Both IAS and Amazon emphasize their commitment to providing trusted measurement solutions while adhering to privacy standards, reinforcing the importance of transparency and compliance in digital advertising metrics.