HSY Should I Buy
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Hershey Co (HSY) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown strong revenue growth and positive analyst sentiment, the recent drop in net income, EPS, and gross margin, coupled with insider selling and a lack of significant trading signals, suggests that waiting for a better entry point or clearer growth signals may be prudent.
The stock is showing mixed technical signals. While the moving averages are bullish (SMA_5 > SMA_20 > SMA_200), the MACD is negative and expanding downward (-0.847), and RSI is neutral at 41.047. The stock is trading below the pivot level of 229.118, with support at 220.714 and resistance at 237.522. These indicators suggest the stock is not in a strong upward trend currently.
Analysts have raised price targets significantly, with some projecting values as high as $
Hershey's revenue growth is projected at 4.8% for 2026, and earnings growth at 29.3%, indicating potential long-term growth.
Strong Q4 2025 results exceeded expectations, and FY26 guidance was well above consensus.
Insider selling has increased by 388.56% over the last month, which may indicate a lack of confidence from those within the company.
Net income, EPS, and gross margin have all dropped significantly YoY in Q4
Options data shows bearish sentiment with a high put-call volume ratio.
No recent Congress trading data or influential figure activity to indicate confidence in the stock.
In Q4 2025, revenue increased by 7.05% YoY to $3.09 billion. However, net income dropped by 59.83% YoY to $320 million, EPS fell by 49.19% YoY to $1.57, and gross margin declined by 31.37% YoY to 37.04%. These declines in profitability metrics raise concerns about the company's financial health.
Analysts are generally positive on the stock, with multiple firms raising price targets significantly. The highest price target is $267 (Goldman Sachs), and the lowest is $195 (Mizuho). Ratings range from Neutral to Buy, with some analysts highlighting strong long-term growth potential despite short-term pressures.
