Should You Buy Hershey Co (HSY) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/29
Buy HSY now for a beginner, long-term investor with $50k–$100k. The stock is sitting near a key support zone (~$190), the longer-term trend remains constructive (bullish moving-average stack), and Street sentiment has recently turned more positive on easing cocoa costs/tariff relief—meaning the near-term risk/reward is acceptable even if you don’t want to wait for a “perfect” entry.
Technical Analysis
Trend/levels: Price ~$191 (closed) is just above S1 support at 190.169 and below the pivot at 195.161; near-term it’s range-bound with support close by. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), which supports a longer-term uptrend bias. Momentum: MACD histogram is negative and expanding (-0.415), signaling weakening short-term momentum. RSI(6) ~49 is neutral (no overbought/oversold).
Practical read: Longer-term structure is positive, but short-term momentum is soft; being close to support makes a “buy now” more reasonable than buying near resistance. Upside checkpoints are 195 (pivot) then 200.154 (R1).
**Intellectia Proprietary Trading Signals**
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Analyst Ratings and Price Target Trends
Recent trend: ratings/targets have moved more positive overall. Notable actions include Piper Sandler upgrade to Overweight with PT $213 (from $193), Morgan Stanley upgrade to Overweight with PT $211, and Barclays raising PT to $210 while staying Equal Weight. Wells Fargo upgraded to Equal Weight (PT $182) but explicitly noted valuation looks rich and does not recommend chasing.
Wall Street pros: improving cost outlook (cocoa down sharply from peak), tariff relief, clearer path to above-algorithm growth into 2026. Cons: valuation concerns at current levels and sensitivity to macro inputs (oil/currency) plus recent margin compression in reported financials.
Influential/politician trading: No recent congress trading data available; hedge funds/insiders listed as Neutral with no significant recent trend.
Wall Street analysts forecast HSY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HSY is 196.27 USD with a low forecast of 181 USD and a high forecast of 222 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast HSY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HSY is 196.27 USD with a low forecast of 181 USD and a high forecast of 222 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 192.000
Current: 192.000
