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GRPN Should I Buy

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Intellectia

Should You Buy Groupon Inc (GRPN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
16.190
1 Day change
-2.23%
52 Week Range
43.080
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Groupon Inc (GRPN) is not a strong buy at the moment for a beginner investor with a long-term horizon. The lack of significant positive catalysts, weak technical indicators, and mixed analyst ratings suggest that waiting for clearer signals or improved fundamentals would be more prudent.

Technical Analysis

The MACD is negatively expanding with a histogram of -0.303, indicating bearish momentum. RSI is at 34.934, close to oversold territory but not yet signaling a reversal. Moving averages are converging, showing no clear trend. Key support is at 15.809, and resistance is at 18.009. The stock is trading below the pivot point of 16.909, signaling potential weakness.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate a bullish sentiment among options traders, but the implied volatility percentile of 54.76 and IV rank of 23.48 suggest limited upside potential in the short term.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
4

Positive Catalysts

  • Northland raised the price target to $26 from $20 and maintained an Outperform rating, citing strategic moves like a 20% headcount reduction. The company is signaling potential improvement in the second half of 2026 driven by AI transformation and capital return initiatives.

Neutral/Negative Catalysts

  • Goldman Sachs maintained a Sell rating, citing weak Q1 results, cautious Q2 guidance, and challenges in enterprise performance. No significant hedge fund or insider trading activity. Technical indicators are bearish, and the stock has a 70% chance of minor declines in the short term.

Financial Performance

No financial data available for analysis. The latest quarter's financial performance could not be assessed due to data limitations.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed: Northland is optimistic with a raised price target and Outperform rating, while Goldman Sachs remains bearish with a Sell rating and a lower price target of $13. The consensus reflects uncertainty about the company's near-term prospects.

Wall Street analysts forecast GRPN stock price to rise
3 Analyst Rating
Wall Street analysts forecast GRPN stock price to rise
2 Buy
0 Hold
1 Sell
Moderate Buy
Current: 16.560
sliders
Low
17
Averages
35.33
High
47
Current: 16.560
sliders
Low
17
Averages
35.33
High
47
Northland
NULL
to
Outperform
maintain
$20 -> $26
AI Analysis
2026-05-27
Reason
Northland
Price Target
$20 -> $26
AI Analysis
2026-05-27
maintain
NULL
to
Outperform
Reason
Northland raised the firm's price target on Groupon to $26 from $20 and keeps an Outperform rating on the shares after the company released an 8K detailing the board approval of a roughly 20% headcount reduction.
Goldman Sachs
Eric Sheridan
Sell
maintain
$10 -> $13
2026-05-12
Reason
Goldman Sachs
Eric Sheridan
Price Target
$10 -> $13
2026-05-12
maintain
Sell
Reason
Goldman Sachs analyst Eric Sheridan raised the firm's price target on Groupon to $13 from $10 and keeps a Sell rating on the shares. Groupon reported Q1 results below expectations due to Enterprise weakness and weather impacts, guided cautiously for Q2 amid tougher comparisons and timing shifts in campaign activity, while signaling a potential 2H26 improvement supported by strategic repositioning, AI-driven transformation, and continued capital return via buybacks alongside growth investments, the analyst tells investors in a research note.
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