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FCFS Should I Buy

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Intellectia

Should You Buy Firstcash Holdings Inc (FCFS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
185.500
1 Day change
-3.17%
52 Week Range
199.600
Analysis Updated At
2026/03/27
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FirstCash Holdings Inc (FCFS) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company has strong financial growth, positive analyst sentiment, and bullish moving averages. Despite the lack of recent news or significant trading trends, the stock's technical indicators and financial performance make it a solid long-term investment opportunity.

Technical Analysis

The stock's MACD is negatively expanding (-0.645), indicating short-term bearish momentum. However, the RSI is neutral at 50.601, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200), suggesting an overall upward trend. Key support and resistance levels are Pivot: 192.317, R1: 197.121, S1: 187.514, R2: 200.089, S2: 184.546.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
7

Positive Catalysts

  • Strong financial performance in Q3 2025, with revenue up 10.02% YoY, net income up 27.74% YoY, and EPS up 29.17% YoY.

  • Positive analyst sentiment, with Canaccord raising the price target to $240 and maintaining a Buy rating.

  • Bullish moving averages indicating a long-term uptrend.

Neutral/Negative Catalysts

  • MACD showing short-term bearish momentum.

  • No recent news or significant trading trends from hedge funds or insiders.

Financial Performance

In Q3 2025, FirstCash Holdings reported revenue of $853.9M (+10.02% YoY), net income of $82.8M (+27.74% YoY), EPS of $1.86 (+29.17% YoY), and gross margin of 42.51% (+3.91% YoY). This demonstrates strong growth and profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are positive on FCFS. Canaccord raised the price target to $240 from $217 and maintained a Buy rating, citing strong business performance. TD Cowen also maintained a Buy rating despite lowering the price target to $188, highlighting a strong pawn outlook. Overall, analysts are optimistic about the company's growth prospects.

Wall Street analysts forecast FCFS stock price to rise
4 Analyst Rating
Wall Street analysts forecast FCFS stock price to rise
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 191.570
sliders
Low
188
Averages
196.5
High
205
Current: 191.570
sliders
Low
188
Averages
196.5
High
205
TD Cowen
Moshe Orenbuch
Buy
maintain
$190 -> $205
AI Analysis
2026-03-31
New
Reason
TD Cowen
Moshe Orenbuch
Price Target
$190 -> $205
AI Analysis
2026-03-31
New
maintain
Buy
Reason
TD Cowen analyst Moshe Orenbuch raised the firm's price target on FirstCash to $205 from $190 and keeps a Buy rating on the shares. The firm adjusted price targets in the consumer finance group as part of a Q1 preview. Macro environment uncertainty has increased due to concerns about AI on employment and geopolitics, the analyst tells investors in a research note. TD believes higher gas prices will be a headwind to low-income consumers. Competition has remained elevated in auto lending, adds the firm. Its top picks are Capital One (COF), SLM (SLM) and Affirm (AFRM).
Canaccord
Buy
upgrade
$217 -> $240
2026-03-20
Reason
Canaccord
Price Target
$217 -> $240
2026-03-20
upgrade
Buy
Reason
Canaccord raised the firm's price target on FirstCash to $240 from $217 and keeps a Buy rating on the shares. The firm met with management where they were upbeat and confident as business has been quite strong for awhile and firing on all cylinders.
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