DoorDash Ads Launches New Tool Suite to Boost Merchant Sales
DoorDash Ads is launching a new suite of tools spanning ad formats, offsite reach, campaign automation, and measurement with the purpose of helping merchants drive sales and helping brands reach new consumers. "Consumers come to DoorDash ready to buy, and that's a fundamentally different opportunity for advertisers than most platforms can offer," said Toby Espinosa, VP of Ads at DoorDash. "Every order starts with an occasion - a Friday night, a birthday, a last-minute grocery run. We've built a platform around those moments, and now we can help businesses of every size reach consumers in them and measure what's working."