Should You Buy Criteo SA (CRTO) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
CRTO is not a good buy right now for a beginner long-term investor who wants to enter immediately. The stock is in a short-to-medium-term downtrend (bearish moving averages and weakening MACD), insiders are actively selling, and the next major catalyst (earnings on 2026-02-11) adds uncertainty. I would HOLD/WAIT rather than buy today; a better long-term entry would be after a technical reversal (e.g., reclaiming ~$20.00–$20.73 and holding) or after the upcoming earnings event clarifies guidance.
Technical Analysis
Price/Trend: Post-market ~$19.69, below the pivot (~19.996) and below key moving averages with a bearish stack (SMA_200 > SMA_20 > SMA_5), indicating a prevailing downtrend.
Momentum: MACD histogram is negative (-0.0344) and negatively expanding, suggesting bearish momentum is strengthening rather than stabilizing.
RSI: RSI(6) ~42.1 (neutral-to-weak), not deeply oversold; this reduces the case for an “immediate bargain bounce.”
Levels: Support S1 ~19.27 then S2 ~18.81; Resistance R1 ~20.73 then R2 ~21.18. A clean move back above ~$20 (pivot) and then ~$20.73 would be an early sign of trend improvement.
Pattern-based short-term odds: Similar-pattern model suggests modest upside next day/week but a negative 1-month bias (-2.12%), aligning with the bearish technical setup.
**Intellectia Proprietary Trading Signals**
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Analyst Ratings and Price Target Trends
Recent changes show a mixed but generally constructive Wall Street view:
- JPMorgan (2025-10-30): Neutral, raised PT to $29 from $27 after solid Q3 with emphasis on retail media growth.
- Benchmark (2025-10-30): Buy, lowered PT to $38 from $42 but maintained positive long-term thesis (LLM/retailer positioning; potential for increased buybacks after Luxembourg redomicile).
Pros view: Retail media growth vector, improving profitability, and potential for more aggressive buybacks.
Cons view: Mixed conviction (one Neutral), and a reduced target from a bull suggests near-term expectations may have tempered.
Influential/political trading: No recent Congress trading data available; no politician activity provided.
Wall Street analysts forecast CRTO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CRTO is 35 USD with a low forecast of 25 USD and a high forecast of 42 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast CRTO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CRTO is 35 USD with a low forecast of 25 USD and a high forecast of 42 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 19.760
Current: 19.760
