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CHD Should I Buy

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Intellectia

Should You Buy Church & Dwight Co Inc (CHD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
96.880
1 Day change
2.48%
52 Week Range
113.910
Analysis Updated At
2026/04/17
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Church & Dwight Co Inc (CHD) is not a strong buy at the moment for a beginner investor with a long-term focus. While the stock has some positive indicators such as hedge fund buying and stable technicals, the negative catalysts, including declining net income, cautious analyst sentiment, and rising input costs, outweigh the positives. The lack of strong proprietary trading signals and the absence of significant congress trading data further support a hold recommendation.

Technical Analysis

The technical indicators show a neutral to slightly bullish trend. The MACD is above 0 and positively contracting, suggesting mild bullish momentum. RSI is neutral at 47.866, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). However, the stock's price is close to the pivot point ($94.345), indicating limited immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios suggest bullish sentiment in the options market. However, the implied volatility percentile of 93.2 indicates the stock is currently expensive to trade, which may deter new positions.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
6

Positive Catalysts

  • Hedge funds are buying significantly, with a 2536.43% increase in buying activity over the last quarter.

  • The company's gross margin increased by 2.46% YoY in Q4 2025, indicating improved operational efficiency.

  • Defensive consumer staples stocks are gaining attention due to falling consumer confidence.

Neutral/Negative Catalysts

  • Rising oil prices have increased input costs, creating concerns about future performance.

  • Analysts have lowered price targets recently, with some expressing caution about the sustainability of margins and dividends.

  • Q4 2025 financials showed a 24.15% YoY drop in net income and a 21.05% YoY decline in EPS, reflecting profitability challenges.

Financial Performance

In Q4 2025, Church & Dwight reported a 3.93% YoY increase in revenue to $1.6442 billion. However, net income dropped by 24.15% YoY to $143.5 million, and EPS fell by 21.05% YoY to $0.60. Gross margin improved by 2.46% YoY to 45.85%, but overall profitability remains under pressure.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are mixed to negative. Barclays downgraded the stock to Underweight with a price target of $80, citing caution in the consumer staples sector. RBC Capital and Wells Fargo maintain Outperform and Overweight ratings but have lowered price targets to $112 and $105, respectively. UBS and TD Cowen have Neutral and Hold ratings, with reduced price targets reflecting concerns about inflationary pressures and input costs.

Wall Street analysts forecast CHD stock price to rise
16 Analyst Rating
Wall Street analysts forecast CHD stock price to rise
10 Buy
4 Hold
2 Sell
Moderate Buy
Current: 96.880
sliders
Low
82
Averages
98.71
High
114
Current: 96.880
sliders
Low
82
Averages
98.71
High
114
JPMorgan
Neutral
downgrade
$100 -> $98
AI Analysis
2026-04-17
New
Reason
JPMorgan
Price Target
$100 -> $98
AI Analysis
2026-04-17
New
downgrade
Neutral
Reason
JPMorgan lowered the firm's price target on Church & Dwight to $98 from $100 and keeps a Neutral rating on the shares. The firm adjusted targets in the household and personal care group as part ahead of earnings season. Shark Ninja, Church & Dwight and e.l.f. Beauty will likely have the best reports on a relative basis, the analyst tells investors in a research note. JPMorgan expects investor focus will be on customer behaviors, cost pressures and deal flow.
Barclays
Lauren Lieberman
Underweight
downgrade
$85 -> $80
2026-04-14
Reason
Barclays
Lauren Lieberman
Price Target
$85 -> $80
2026-04-14
downgrade
Underweight
Reason
Barclays analyst Lauren Lieberman lowered the firm's price target on Church & Dwight to $80 from $85 and keeps an Underweight rating on the shares. The firm adjusted targets in the consumer staples group as part of a Q1 preview. Barclays has "growing caution" on the group into the prints due to higher input costs. In food, there are now "building concerns" around the sustainability of the dividend for certain companies, the analyst tells investors in a research note.
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