Technical Analysis: Church & Dwight (CHD) shows mixed technical signals in the short term. The stock is currently trading at $105.34, slightly below its 20-day SMA of $105.92 and 60-day SMA of $106.22. RSI-14 at 49.26 indicates neutral momentum, while MACD shows a bearish divergence with -0.27.
Price Target Analysis: Recent analyst ratings present a cautious outlook:
Fibonacci Levels for Next Week:
News Sentiment Impact: Recent insider activity shows mixed signals - while there has been increased selling overall, EVP Michael Read made a purchase of 1,900 shares in December 2024. The company's Q1 2025 guidance disappointed investors with projected revenue of $1.52 billion, below analyst expectations.
Price Prediction for Next Week: Based on technical indicators and recent price action:
Trading Recommendation: SELL
Rationale:
The price of CHD is predicted to go up 0.08%, based on the high correlation periods with BAX. The similarity of these two price pattern on the periods is 90.17%.
CHD
BAX
We think Church could boost sales by expanding the distribution of its recently acquired brands, TheraBreath mouthwash and Hero pimple patches, at home and abroad.
Church & Dwight's mix of value (40%) and premium (60%) products could afford some protection against an unfavorable economic backdrop.
The exit from the production of lower-margin private-label products (particularly vitamins) is unlocking an opportunity for margin expansion as the firm produces more of its own branded products where demand persists.
Stifel
2025-01-17
Price Target
$105 → $103
Downside
-3.26%
Barclays
2025-01-17
Price Target
$85 → $90
Downside
-15.47%
JP Morgan
2025-01-16
Price Target
$99 → $107
Upside
+0.7%