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ALLY Should I Buy

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Intellectia

Should You Buy Ally Financial Inc (ALLY) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
37.910
1 Day change
0.32%
52 Week Range
47.270
Analysis Updated At
2026/03/26
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Ally Financial Inc (ALLY) is not a strong buy for a beginner, long-term investor at this time. While the stock has positive analyst ratings and price targets, the recent financial performance shows significant declines in net income and EPS. Additionally, there are no strong proprietary trading signals or significant positive catalysts to justify an immediate purchase. The options data indicates mixed sentiment, and technical indicators suggest a neutral to slightly bearish short-term trend. It may be better to monitor the stock for a more favorable entry point or improved financial performance.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI is neutral at 62.067, and moving averages are converging, suggesting no clear trend. Key support is at 36.447, and resistance is at 39.721. The stock closed at 39.16, near resistance, which limits immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
7

Positive Catalysts

  • Analysts remain optimistic with multiple Buy ratings and price targets ranging from $50 to $57, indicating potential upside. The company's ROTCE improvement and share repurchase plans are seen as long-term positives.

Neutral/Negative Catalysts

  • The SEC fined Ally Financial $500,000 for disclosure failures, which could impact investor confidence. Financial performance in Q4 2025 showed a significant drop in net income (-279.64% YoY) and EPS (-275.93% YoY). Additionally, the stock's short-term trend indicates a potential decline in the next week and month.

Financial Performance

In Q4 2025, revenue increased by 3.19% YoY to $2.36 billion. However, net income dropped significantly to $300 million (-279.64% YoY), and EPS fell to 0.95 (-275.93% YoY). Gross margin remained flat.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a generally positive outlook with multiple Buy ratings and price targets ranging from $50 to $57. However, some firms have lowered their EPS estimates due to slower-than-expected margin expansion and reduced buyback amounts.

Wall Street analysts forecast ALLY stock price to rise
15 Analyst Rating
Wall Street analysts forecast ALLY stock price to rise
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 37.910
sliders
Low
48
Averages
53.71
High
70
Current: 37.910
sliders
Low
48
Averages
53.71
High
70
TD Cowen
Buy
to
Buy
downgrade
$55 -> $49
AI Analysis
2026-03-31
New
Reason
TD Cowen
Price Target
$55 -> $49
AI Analysis
2026-03-31
New
downgrade
Buy
to
Buy
Reason
TD Cowen lowered the firm's price target on Ally Financial to $49 from $55 and keeps a Buy rating on the shares. The firm adjusted price targets in the consumer finance group as part of a Q1 preview. Macro environment uncertainty has increased due to concerns about AI on employment and geopolitics, the analyst tells investors in a research note. TD believes higher gas prices will be a headwind to low-income consumers. Competition has remained elevated in auto lending, adds the firm. Its top picks are Capital One (COF), SLM (SLM) and Affirm (AFRM).
Evercore ISI
Outperform
to
Outperform
downgrade
$53 -> $51
2026-02-05
Reason
Evercore ISI
Price Target
$53 -> $51
2026-02-05
downgrade
Outperform
to
Outperform
Reason
Evercore ISI lowered the firm's price target on Ally Financial to $51 from $53 and keeps an Outperform rating on the shares following EPS estimate revisions after the Q4 report.
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