Zumiez Reports 2.9% Increase in Comparable Sales for Q1
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
Zumiez announced that the Company's comparable sales for the nine-week period ended January 3, 2026, increased 2.9% from the comparable nine-week period in the prior year ending January 4, 2025. Rick Brooks, Chief Executive Officer of Zumiez Inc., stated, "We are pleased with the 6.5% comparable sales growth in our North America business over the holiday period, continuing the strong trends we experienced throughout the back-to-school season. At the same time, our heightened focus on full-price selling in Europe drove a 600-basis point improvement in our European product margin quarter-to-date. While European sales were less than anticipated, this product margin growth, combined with the ongoing strength in North America has allowed us to increase our earnings guidance for the quarter. We look forward to building on our recent progress in fiscal 2026 and generating greater value for our shareholder in the years to come."
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Analyst Views on ZUMZ
Wall Street analysts forecast ZUMZ stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZUMZ is 24.00 USD with a low forecast of 24.00 USD and a high forecast of 24.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 24.780
Low
24.00
Averages
24.00
High
24.00
Current: 24.780
Low
24.00
Averages
24.00
High
24.00
About ZUMZ
Zumiez Inc., including its wholly owned subsidiaries, is a specialty retailer of apparel, footwear, accessories and hardgoods for young men and women through the fashion, music, art and culture of action sports, streetwear and other lifestyles. It operates under the names Zumiez, Blue Tomato and Fast Times. It operates ecommerce websites at zumiez.com, zumiez.ca, blue-tomato.com and fasttimes.com.au. It operates approximately 729 stores, including 569 in the United States, 46 in Canada, 87 in Europe and 27 in Australia. Its women's clothing includes t-shirts, jeans, pants, sweatshirts, shorts, and swimmers. Its accessories include backpacks, hats, bags, watches and jewelry, socks, underwear, beanies, and belts. It also offers skateboards and skate parts, including decks, completes, longboards, cruisers, trucks, wheels, and helmets and pads. It provides snowboarding gear and snowboard equipment, such as bindings, snowboards, boots, jackets, pants, goggles, and gloves and mittens.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Zumiez (ZUMZ) Lowers Q4 Sales Outlook to $287M-$290M Amid Mixed Results
- Sales Outlook Cut: Zumiez has lowered its Q4 net sales forecast from $291M-$296M to $287M-$290M due to weak international sales, resulting in stock pressure and reaching a one-month low.
- Mixed Performance: For the nine-week period ending January 4, Zumiez reported a 2.9% increase in comparable sales, driven by a 6.5% rise in North America, while international markets saw an 8.9% decline, indicating uneven regional performance.
- Earnings Forecast Raised: Despite the sales outlook cut, Zumiez expects earnings per share to rise to $1.05-$1.10, up from the previous range of $0.97-$1.07, reflecting improved expense management and full-price selling in Europe.
- Margin Improvement: With a 600 basis point increase in product margin, Zumiez demonstrates stronger cost control amid sales challenges, which is expected to enhance future profitability and competitive positioning.
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Zumiez Inc. (ZUMZ) Raises Q4 Guidance Amid 2.9% Sales Growth
- Sales Growth: Zumiez reported a comparable sales increase of 2.9% for the nine-week period ending January 3, indicating stable demand in the apparel and accessories market, which enhances its competitive position.
- Earnings Guidance Raised: The company has revised its fourth-quarter earnings per share guidance to $1.05 to $1.10, up from the previous range of $0.97 to $1.07, reflecting improved product margins in North America and Europe as well as effective expense management.
- Sales Forecast Adjustment: Despite the earnings guidance increase, Zumiez has lowered its fourth-quarter sales forecast to between $287 million and $290 million, down from $291 million to $296 million, primarily due to softer international sales.
- Positive Market Reaction: ZUMZ shares rose by 6.86% to $27.66 in pre-market trading on Nasdaq, reflecting investor optimism regarding the company's outlook.
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