Should I Buy ZUMZ? ZUMZ 2026 Analysis

Should You Buy Zumiez Inc (ZUMZ) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

24.780

1 Day change

1.06%

52 Week Range

31.700

Analysis Updated At

2026/01/26

Zumiez Inc (ZUMZ) is not a strong buy for a beginner, long-term investor at this moment. While the company has shown impressive financial growth in the latest quarter, technical indicators and trading sentiment do not suggest a compelling entry point. Additionally, insider selling and lack of strong positive catalysts further weaken the case for immediate investment.

Technical Analysis

The MACD is negative and contracting (-0.165), RSI is neutral at 38.679, and moving averages are converging, indicating no clear trend. The stock is trading below the pivot level of 25.318, with support at 23.702 and resistance at 26.934. Overall, the technical indicators suggest a lack of strong upward momentum.

Options Data

Bearish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

The high put-call volume ratio indicates bearish sentiment in the options market.

Technical Summary

Sell

Buy

Positive Catalysts

The company reported strong financial performance in Q3 2026, with revenue up 7.49% YoY, net income up 690.34% YoY, and EPS up 816.67% YoY. Gross margin also improved to 37.55%. Additionally, the skate category recovery is a positive development.

Neutral/Negative Catalysts

Insider selling has increased significantly by 265.52% over the last month. No significant hedge fund activity or recent news catalysts. The stock has a 20% chance of declining in the short term based on candlestick analysis. Analysts maintain a Neutral rating despite the price target increase.

Financial Performance

In Q3 2026, Zumiez reported strong financial growth: revenue increased by 7.49% YoY to $239.13M, net income surged by 690.34% YoY to $9.16M, EPS rose by 816.67% YoY to $0.55, and gross margin improved by 6.68% to 37.55%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

B. Riley raised the price target from $18 to $24 but maintained a Neutral rating, citing Q3 outperformance but moderating trends in Q4.

2 Analyst Rating

Wall Street analysts forecast ZUMZ stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZUMZ is 24 USD with a low forecast of 24 USD and a high forecast of 24 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Buy

2 Hold

0 Sell

Hold

Current: 24.520

Low

Averages

High

Current: 24.520

Low

Averages

High

B. Riley

Neutral

maintain

$18 -> $24

AI Analysis

2025-12-05

Reason

B. Riley

Price Target

$18 -> $24

AI Analysis

2025-12-05

maintain

Neutral

Reason

B. Riley raised the firm's price target on Zumiez to $24 from $18 and keeps a Neutral rating on the shares. The company beat Q3 estimates but is seeing moderating trends in Q4, the analyst tells investors in a research note. Riley cites the recovery in the company's skate category for the target increase.

B. Riley

Jeff Van Sinderen

Neutral

maintain

$14 -> $18

2025-09-05

Reason

B. Riley

Jeff Van Sinderen

Price Target

$14 -> $18

2025-09-05

maintain

Neutral

Reason

B. Riley analyst Jeff Van Sinderen raised the firm's price target on Zumiez to $18 from $14 and keeps a Neutral rating on the shares. Zumiez reported Q2 results above consensus estimates, delivering its fifth consecutive quarter of positive comparable sales growth with comps up 2.5%, driven primarily by North America's outperformance, the analyst tells investors in a research note. Quarter-to-date showed accelerating trends for peak back-to-school with sales up 10.6% and comps up 11.2%, representing a robust two-year comp stack of 23.3%, the firm adds.

Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for ZUMZ

Unlock Now

ZUMZ Should I Buy

ZUMZ Should I Buy

Should You Buy Zumiez Inc (ZUMZ) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

People Also Watch