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ZUMZ Should I Buy

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Intellectia

Should You Buy Zumiez Inc (ZUMZ) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
23.090
1 Day change
-1.24%
52 Week Range
31.700
Analysis Updated At
2026/03/06
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Zumiez Inc. (ZUMZ) is not a strong buy at the moment for a beginner investor with a long-term strategy. Despite strong financial performance in the latest quarter, the technical indicators are bearish, insider selling is significantly high, and there are no recent positive news catalysts. The options data also suggests bearish sentiment. It is better to hold off on buying until clearer bullish signals emerge.

Technical Analysis

The MACD histogram is negative and expanding, indicating a bearish trend. RSI is at 24.274, suggesting the stock is nearing oversold territory but not yet a clear buy signal. Moving averages are converging, showing no strong directional trend. The stock is trading near its S2 support level of 22.033, which could act as a floor, but the overall technical outlook remains bearish.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The high Option Volume Put-Call Ratio of 19.5 indicates a strong bearish sentiment in the options market. Implied volatility is elevated at 72.72, suggesting heightened uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
4

Positive Catalysts

  • The company's financial performance in Q3 2026 was strong, with revenue up 7.49% YoY, net income up 690.34% YoY, and EPS up 816.67% YoY. Gross margin also improved by 6.68%.

Neutral/Negative Catalysts

  • Insider selling has increased by 265.52% over the last month, indicating a lack of confidence from insiders. The MACD and RSI suggest bearish momentum. Additionally, there is no recent news or positive sentiment to drive the stock higher.

Financial Performance

In Q3 2026, Zumiez Inc. reported revenue of $239.13M, a 7.49% YoY increase. Net income surged to $9.16M, up 690.34% YoY, and EPS rose to 0.55, an 816.67% YoY increase. Gross margin improved to 37.55%, up 6.68% YoY, showcasing strong operational performance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst rating or price target changes are available for Zumiez Inc. (ZUMZ).

Wall Street analysts forecast ZUMZ stock price to rise
2 Analyst Rating
Wall Street analysts forecast ZUMZ stock price to rise
0 Buy
2 Hold
0 Sell
Hold
Current: 23.380
sliders
Low
24
Averages
24
High
24
Current: 23.380
sliders
Low
24
Averages
24
High
24
B. Riley
B. Riley
Neutral
maintain
$18 -> $24
AI Analysis
2025-12-05
Reason
B. Riley
B. Riley
Price Target
$18 -> $24
AI Analysis
2025-12-05
maintain
Neutral
Reason
B. Riley raised the firm's price target on Zumiez to $24 from $18 and keeps a Neutral rating on the shares. The company beat Q3 estimates but is seeing moderating trends in Q4, the analyst tells investors in a research note. Riley cites the recovery in the company's skate category for the target increase.
B. Riley
Jeff Van Sinderen
Neutral
maintain
$14 -> $18
2025-09-05
Reason
B. Riley
Jeff Van Sinderen
Price Target
$14 -> $18
2025-09-05
maintain
Neutral
Reason
B. Riley analyst Jeff Van Sinderen raised the firm's price target on Zumiez to $18 from $14 and keeps a Neutral rating on the shares. Zumiez reported Q2 results above consensus estimates, delivering its fifth consecutive quarter of positive comparable sales growth with comps up 2.5%, driven primarily by North America's outperformance, the analyst tells investors in a research note. Quarter-to-date showed accelerating trends for peak back-to-school with sales up 10.6% and comps up 11.2%, representing a robust two-year comp stack of 23.3%, the firm adds.
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