Where Food Comes From Launches RaiseWell Certified New Standard
Where Food Comes From announces the launch of RaiseWell Certified, a comprehensive new standard that sets a new benchmark for animal care, verified natural raising practices, and transparent, fully traceable supply chains. Developed to meet growing consumer and retailer demand for responsibly raised proteins, RaiseWell Certified provides clear, third-party verified claims for brands, high-end retailers and foodservice operators who want to differentiate on integrity, quality, and certified production practices. The standard requires that animals are responsibly raised at every stage of life, with rigorous animal care requirements, with no antibiotics or added growth hormones ever, and source-verified back to the source of origin, creating traceability throughout the supply chains that retailers and consumers can trust.
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Where Food Comes From (WFCF) Achieves 38% ROCE Growth Over 5 Years
- ROCE Analysis: Where Food Comes From reports a Return on Capital Employed (ROCE) of 16%, aligning with the industry average, indicating stable profitability on capital investments.
- Significant Growth Trend: Over the past five years, the company's ROCE has increased by 38%, suggesting that for every dollar of capital employed, the earnings generated are on the rise, reflecting improved profitability.
- Enhanced Capital Efficiency: The company has reduced its capital employed by 23%, indicating that Where Food Comes From is achieving higher returns while shrinking its asset base, showcasing improved operational efficiency.
- Stock Price Opportunity: Despite a 15% decline in stock price over the last five years, the ongoing growth in ROCE and enhanced capital efficiency may present a potential buying opportunity for investors, warranting further research.

WFCF Partners with Pangea to Launch Sustainable Leather Initiative
- Innovative Supply Chain Transparency: WFCF's collaboration with Pangea, Prime Pursuits, and Walmart launches the 'Transparency in Motion' initiative, introducing CARE Certified sustainable leather and marking the first level of traceability in North America.
- Value Addition Opportunity: By becoming CARE Certified, beef producers can enhance the value of their herds while connecting with consumers who increasingly prioritize sustainable practices, thus gaining a competitive edge in the market.
- Industry Transformation Opportunity: This collaboration provides automotive manufacturers with a chance to lead in sustainable sourcing, promoting the joint development of the beef and leather industries, reducing waste, and opening new marketing channels.
- Commitment to Sustainability: WFCF is dedicated to creating value for beef producers through innovation and transparency, driving sustainable development across the supply chain and fostering connections between consumers and ranchers.






