Wayfair Experiences Increased Traffic from LLMs like ChatGPT and Perplexity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 19 2025
0mins
Source: SeekingAlpha
Wayfair's LLM Traffic Growth: Jefferies reported that Wayfair is leading in monetizing traffic from Large Language Models (LLMs), with 20% of referral visits to its site coming from ChatGPT and Perplexity, a significant increase from just 1% in August 2024.
Positive E-commerce Trends: Analysis indicates that consumers referred by LLMs engage more with the site, visiting more pages and having lower bounce rates, which is expected to enhance conversion rates and impact e-commerce performance during the holiday season.
Analyst Views on W
Wall Street analysts forecast W stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for W is 118.16 USD with a low forecast of 75.00 USD and a high forecast of 150.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
18 Buy
8 Hold
0 Sell
Moderate Buy
Current: 110.150
Low
75.00
Averages
118.16
High
150.00
Current: 110.150
Low
75.00
Averages
118.16
High
150.00
About W
Wayfair Inc., through its e-commerce platform, offers a selection of furniture, decor, housewares and home improvement products. The Company’s customers span a range of demographics, with annual household incomes ranging from $25,000 to over $250,000, and also include business professionals, from small startups to global enterprises. Its family of brands includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. It also features certain products under its house brands, such as Three Posts and Mercury Row. The Company operates through two segments: U.S. and International. The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S. The International segment primarily consists of amounts earned through product sales through the Company’s international sites. It operates as Wayfair.ca in Canada, Wayfair.co.uk in the United Kingdom and Wayfair.ie in Ireland.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
