Warner Bros. Investors Seek Bidding War Between Netflix and Paramount, But It May Not Happen.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy NFLX?
Source: Barron's
- Warner Bros. Discovery's Strategy: Warner Bros. Discovery is positioning Paramount Skydance to compete against Netflix in acquiring CBS.
- Industry Competition: The move highlights the ongoing competition among major media companies for content ownership and market share.
- Implications for CBS: This strategy could significantly impact CBS's future direction and partnerships within the streaming landscape.
- Market Dynamics: The battle for CBS reflects broader trends in the media industry as companies seek to consolidate and enhance their content offerings.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 77.990
Low
92.00
Averages
114.18
High
150.00
Current: 77.990
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Debt Burden: To finance the acquisition, Netflix is expected to carry an estimated $85 billion in debt post-merger, which could significantly impact its financial stability, especially given the challenges in obtaining regulatory approval, raising concerns among investors.
- Break-Up Fee Risk: Should the acquisition fail to secure government approval, Netflix faces a staggering $5.8 billion break-up fee, one of the largest in history, which adds to the anxiety surrounding the deal and its implications for shareholders.
- Growth Potential: Despite these challenges, if the acquisition succeeds, Netflix would gain HBO's streaming subscribers, surpassing 325 million paid members in 2025, and open new revenue streams through Warner's theatrical releases, thereby strengthening its position as a leader in the entertainment industry.
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- Netflix Stock Purchase: Laffont acquired 10.2 million shares of Netflix in Q4, which completed a 10-for-1 stock split, suggesting confidence in a potential 25% price increase over the next 12 months, particularly given the popularity of its original content.
- Market Share and Growth Potential: Nvidia's full-stack strategy positions it dominantly in AI infrastructure, with Bernstein analysts estimating it captures nearly 30% of profits from AI data center spending, indicating resilience despite increasing competition.
- Investor Sentiment and Risk Assessment: Although Netflix's stock has dropped 42% due to its $72 billion bid for Warner Bros. Discovery, analysts believe the risks are priced in at $87 per share, making the current valuation of $77 attractive for patient investors considering entry.
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- Surge in Betting Amounts: Over $16 million has been wagered in this market, making it one of the hottest betting markets on Polymarket, reflecting the public's heightened interest and engagement ahead of the upcoming Oscars.
- Director Odds Dominance: Paul Thomas Anderson's direction of 'One Battle After Another' leads the Best Director odds at 90%, showcasing its recognition and influence within the industry, potentially paving the way for more awards.
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- Future Season Plans: Apple intends to produce future seasons of 'Severance' in-house and is considering expanding the franchise with spin-offs, prequels, and foreign versions, which will further elevate brand influence and attract more viewers.
- Streaming Market Positioning: Apple positions its streaming service as a premium brand, focusing on creator-driven shows and award-winning content; despite losing over $1 billion annually on this service, the long-term strategy is expected to enhance user loyalty.
- Market Competition Analysis: While Apple has around 45 million streaming subscribers, significantly lower than Netflix's 325 million, its gradual market entry strategy mirrors past successes with products like the iPhone and iPad, indicating potential for future market leadership.
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- Rights Acquisition: Apple has acquired full rights to the hit series 'Severance' for $70 million, planning to produce new seasons and expand the franchise, demonstrating its ambition in the streaming market.
- Creative Team Retention: Apple will continue collaborating with creator Dan Erikson and director Ben Stiller, ensuring the show's creative quality, which aims to enhance viewer loyalty and strengthen brand image.
- Market Positioning: By positioning 'Severance' as part of its premium streaming brand, Apple is strategically focusing on high-quality content despite incurring over $1 billion in annual losses, aiming to enhance its competitive edge in the market.
- Future Plans: Apple intends to develop spin-offs, prequels, and foreign versions of 'Severance', further expanding its content ecosystem to increase user engagement and enhance long-term revenue potential.
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- Acquisition Risk Warning: Filmmaker James Cameron expressed in a letter to Senator Mike Lee that Netflix's proposed acquisition of Warner Bros. could have disastrous effects on Hollywood, potentially leading to massive job losses and altering the theatrical landscape, which is critical for one of America's largest export sectors.
- Business Model Conflict: Cameron emphasized that Netflix's business model is directly at odds with the traditional production and exhibition business of Warner Bros., one of the few remaining major studios, suggesting that this acquisition could have far-reaching negative impacts on the film industry.
- Negotiation Dynamics Shift: Warner Bros. has agreed to reopen negotiations with Paramount with Netflix's permission, and Paramount must present its best offer by February 23, with observers expecting the final deal price to exceed Paramount's recent offer of $30 per share as competition intensifies.
- Market Reactions: Warner Bros. stock rose 2% this week, while Netflix shares showed slight recovery after seven consecutive weeks of losses, and Paramount shares increased by 6%, indicating strong market interest and reactions to the ongoing acquisition negotiations.
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