Viant Integrates with iHeartMedia to Enhance Advertising Precision
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Should l Buy DSP?
Source: Newsfilter
- Strategic Integration: Viant Technology's integration with iHeartMedia, the largest audio company in the U.S., aims to enhance advertising precision and transparency, enabling advertisers to achieve better outcomes in the rapidly growing audio market.
- Programmatic Innovation: This partnership allows advertisers to activate addressable campaigns across iHeartMedia's extensive audio network through Viant's platform, improving brand performance and market competitiveness.
- Technology Empowerment: The integration with Triton Digital enables advertisers to programmatically access iHeartMedia's broadcast radio for the first time, highlighting the complementary roles of radio and podcasts in modern audio advertising strategies.
- Market Impact: This integration not only enhances advertisers' campaign efficiency but also delivers more relevant experiences for listeners, driving further growth in the audio advertising industry and showcasing the immense potential of audio as a data-driven channel.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 9.220
Low
16.50
Averages
18.58
High
22.00
Current: 9.220
Low
16.50
Averages
18.58
High
22.00
About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Conference Call Timing: On the same day, Viant will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance in detail, aiming to bolster investor confidence.
- Webcast Link: Investors can access the webcast through Viant's investor relations website, with an archived version available approximately one hour after the live call, ensuring that those unable to attend in real-time can still access critical information.
- Company Background: Viant Technology is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing, and has recently received multiple industry awards, further solidifying its market position.
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- Optimized Decision Architecture: Outcomes evaluates multiple proprietary data signals in parallel, including Household ID and historical campaign performance, enabling automatic optimization of ad placements without manual intervention, thereby improving ad effectiveness and return on investment.
- Competitive Market Advantage: Unlike automated products from large walled gardens, Outcomes executes ads across the open internet while ensuring advertiser visibility into the delivery process, helping them achieve business goals such as sales and customer acquisition more effectively.
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- Programmatic Innovation: This partnership allows advertisers to activate addressable campaigns across iHeartMedia's extensive audio network through Viant's platform, improving brand performance and market competitiveness.
- Technology Empowerment: The integration with Triton Digital enables advertisers to programmatically access iHeartMedia's broadcast radio for the first time, highlighting the complementary roles of radio and podcasts in modern audio advertising strategies.
- Market Impact: This integration not only enhances advertisers' campaign efficiency but also delivers more relevant experiences for listeners, driving further growth in the audio advertising industry and showcasing the immense potential of audio as a data-driven channel.
See More
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- Efficiency Boost: The platform compresses media planning cycles from days to minutes, enabling marketing teams to make faster decisions, thereby enhancing the efficiency and effectiveness of ad placements.
- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, significantly improving advertising ROI.
- Future Development: As the industry's first autonomous media planning and buying platform, ViantAI will soon expand to include full self-driving campaign execution, further driving the intelligent transformation of the advertising industry.
See More
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- Efficiency Boost: The platform compresses media planning cycles from days to minutes, enabling marketers to make faster decisions and achieve more meaningful outcomes, which is expected to significantly enhance advertising expenditure efficiency.
- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, demonstrating its high efficiency and value in modern marketing.
- Future Development: As the industry's first autonomous media planning and buying platform, ViantAI will soon expand to include full self-driving campaign execution, further driving innovation and efficiency in advertising to meet the growing demand for AI-led workflows.
See More
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Real-time Intelligence: Benzinga Pro offers the fastest news alerts for traders, helping them stay informed and make timely decisions in the stock market.
Exclusive Content: The platform provides exclusive stories and insights generated by Benzinga reporters, enhancing the trading experience for its users.
Community Engagement: Over 10,000 serious traders are part of the Benzinga Pro community, fostering a collaborative environment for sharing market intelligence.
Market Success: Traders utilize Benzinga Pro's resources to gain a competitive edge and improve their chances of winning in the markets daily.
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- Earnings Release Schedule: Viant Technology Inc. has announced that it will release its fourth quarter and full year 2025 financial results after U.S. markets close on March 11, 2026, reflecting the company's commitment to transparency and investor communication.
- Conference Call Timing: On the same day, Viant will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance in detail, aiming to bolster investor confidence.
- Webcast Link: Investors can access the webcast through Viant's investor relations website, with an archived version available approximately one hour after the live call, ensuring that those unable to attend in real-time can still access critical information.
- Company Background: Viant Technology is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing, and has recently received multiple industry awards, further solidifying its market position.
See More
Viant Technology Launches First Fully Autonomous Advertising Product, Enhancing Execution Efficiency
- Product Launch: Viant Technology Inc. has launched its first fully autonomous advertising product, Outcomes, designed to leverage the AI Lattice Brain for autonomous decision-making and execution, significantly reducing operational burdens for advertisers while enhancing transparency.
- Optimized Decision Architecture: Outcomes evaluates multiple proprietary data signals in parallel, including Household ID and historical campaign performance, enabling automatic optimization of ad placements without manual intervention, thereby improving ad effectiveness and return on investment.
- Competitive Market Advantage: Unlike automated products from large walled gardens, Outcomes executes ads across the open internet while ensuring advertiser visibility into the delivery process, helping them achieve business goals such as sales and customer acquisition more effectively.
- Strategic Vision Realization: The launch of Outcomes marks a significant step towards Viant's broader vision of delivering a fully autonomous DSP, allowing human teams to focus on strategy and business priorities, thereby enhancing overall market competitiveness.
See More
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- Strategic Integration: Viant Technology's integration with iHeartMedia, the largest audio company in the U.S., aims to enhance advertising precision and transparency, enabling advertisers to achieve better outcomes in the rapidly growing audio market.
- Programmatic Innovation: This partnership allows advertisers to activate addressable campaigns across iHeartMedia's extensive audio network through Viant's platform, improving brand performance and market competitiveness.
- Technology Empowerment: The integration with Triton Digital enables advertisers to programmatically access iHeartMedia's broadcast radio for the first time, highlighting the complementary roles of radio and podcasts in modern audio advertising strategies.
- Market Impact: This integration not only enhances advertisers' campaign efficiency but also delivers more relevant experiences for listeners, driving further growth in the audio advertising industry and showcasing the immense potential of audio as a data-driven channel.
See More
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- Industry Recognition: ViantAI was awarded Best Strategic AI Platform at the 2025 Adweek Tech Stack Awards, highlighting its innovative capabilities and market leadership in the advertising sector.
- Efficiency Boost: The platform compresses media planning cycles from days to minutes, enabling marketing teams to make faster decisions, thereby enhancing the efficiency and effectiveness of ad placements.
- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, significantly improving advertising ROI.
- Future Development: As the industry's first autonomous media planning and buying platform, ViantAI will soon expand to include full self-driving campaign execution, further driving the intelligent transformation of the advertising industry.
See More
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- Industry Recognition: ViantAI was awarded the Best Strategic AI Platform at the 2025 Adweek Tech Stack Awards, highlighting its breakthrough capabilities in saving media teams time and enhancing performance, thereby solidifying Viant's leadership in advertising technology.
- Efficiency Boost: The platform compresses media planning cycles from days to minutes, enabling marketers to make faster decisions and achieve more meaningful outcomes, which is expected to significantly enhance advertising expenditure efficiency.
- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, demonstrating its high efficiency and value in modern marketing.
- Future Development: As the industry's first autonomous media planning and buying platform, ViantAI will soon expand to include full self-driving campaign execution, further driving innovation and efficiency in advertising to meet the growing demand for AI-led workflows.
See More
DA Davidson Reaffirms Buy Rating on Viant Technology, Increases Price Target to $15.5
Real-time Intelligence: Benzinga Pro offers the fastest news alerts for traders, helping them stay informed and make timely decisions in the stock market.
Exclusive Content: The platform provides exclusive stories and insights generated by Benzinga reporters, enhancing the trading experience for its users.
Community Engagement: Over 10,000 serious traders are part of the Benzinga Pro community, fostering a collaborative environment for sharing market intelligence.
Market Success: Traders utilize Benzinga Pro's resources to gain a competitive edge and improve their chances of winning in the markets daily.
See More
