Unusual Volume Noted for SFLR ETF on Monday
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
0mins
Should l Buy TTD?
Source: NASDAQ.COM
ETF Components Performance: Nvidia saw a slight increase of 0.5% with over 88 million shares traded, while Palantir Technologies experienced a decline of 2.8% on more than 47 million shares.
Best and Worst Performers: The Trade Desk was the top performer, rising by 5.9%, whereas Rocket Companies lagged behind with a drop of 3.3%.
Unusual Volume Highlight: The article mentions an ETF with unusual trading volume, specifically referencing SFLR.
Disclaimer: The views expressed in the article are those of the author and do not necessarily represent Nasdaq, Inc.
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Analyst Views on TTD
Wall Street analysts forecast TTD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TTD is 59.68 USD with a low forecast of 39.00 USD and a high forecast of 90.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
15 Buy
9 Hold
1 Sell
Moderate Buy
Current: 27.230
Low
39.00
Averages
59.68
High
90.00
Current: 27.230
Low
39.00
Averages
59.68
High
90.00
About TTD
The Trade Desk, Inc. is a global advertising technology company. The Company offers a self-service, cloud-based ad-buying platform that empowers its clients to plan, manage, optimize and measure more expressive data-driven digital advertising campaigns. Its platform allows clients to execute integrated campaigns across ad formats and channels, including connected television (CTV) and other video, display, audio, and native, on a multitude of devices, such as televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. Its platform’s integrations with inventory, publisher and data partners provide ad buyers reach and decisioning capabilities, and its enterprise application programming interfaces (APIs) enable its clients to customize and expand platform functionality. Its platform provides auto-optimization features that allow buyers to automate their campaigns and support them with computer-generated modeling and decision-making.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Stock Decline: The Trade Desk's stock has plummeted 81% from its record high, currently trading at $27, yet Wall Street analysts view it as deeply undervalued with a median target price of $50, indicating an 85% upside potential.
- Advantage of Independent Business Model: As a demand-side platform (DSP), The Trade Desk's independence helps it avoid conflicts of interest associated with media ownership, encouraging more publishers to share data, which enhances the effectiveness of its advertising measurement tools, particularly in the open internet advertising space.
- Increased Competitive Pressure: While The Trade Desk shows strong performance in connected TV and off-site retail advertising, its third-quarter revenue growth of 18% pales in comparison to competitors like Amazon and Meta, which reported growth rates of 24% and 26%, respectively, indicating market share pressures.
- Future Growth Expectations: Although analysts anticipate The Trade Desk's adjusted earnings to grow at 15% annually through 2027, the rise of generative AI tools is expected to slow open internet ad spending from 25% in 2024 to 5% by 2028, potentially impacting its long-term growth prospects.
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- Merger Prospects: The potential merger between SpaceX and xAI has garnered market attention, particularly with SpaceX's anticipated IPO in 2026, as this merger could attract investor interest and enhance the IPO's appeal.
- Capital Market Competition: Currently, companies like OpenAI and Anthropic are also vying for entry into the capital markets, highlighting the fierce competition among large capital-intensive firms for IPOs, and the merger of SpaceX and xAI could enhance their market attractiveness in this context.
- Investor Confidence: Although the market remains cautious about mergers involving Elon Musk's companies, analysts believe that such a merger could provide these firms with greater resource and capital liquidity, helping them achieve better valuations ahead of their IPOs.
- Technological Integration Potential: If SpaceX and xAI successfully merge, it could create a powerful technological ecosystem that leverages AI to enhance innovation in aerospace and transportation, thereby gaining a competitive edge in future market dynamics.
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- Market Share Competition: Although Amazon has captured some market share in the advertising space, The Trade Desk remains a top partner, demonstrating its ability to maintain stability in a highly competitive environment.
- Growth Potential: The Trade Desk's revenue rose 18% last quarter, which, while slower than previous growth rates, still exceeds the market's average annual return of 10%, with a projected 16% revenue growth for 2026, continuing to outperform the market.
- Valuation Appeal: The Trade Desk's stock trades at a dirt-cheap 13 times forward earnings, compared to the S&P 500's 22.2 times, highlighting its value investment potential as a growth stock, attracting investors seeking undervalued opportunities.
- Investment Recommendation: Despite not being included in Motley Fool's current best stock picks, The Trade Desk's ongoing growth in the advertising market and low valuation make it a potential choice for investors looking to outperform the S&P 500 in 2026.
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- Market Performance Potential: After an 80% decline, The Trade Desk's stock has entered value investing territory, with expectations to outperform the S&P 500 in 2026, prompting investors to buy shares while they are still cheap.
- Advertising Platform Advantage: As a buy-side ad platform, The Trade Desk helps clients place ads in optimal internet locations; despite competition from Amazon, it continues to grow, with an 18% revenue increase last quarter.
- Future Growth Expectations: Wall Street analysts project a 16% revenue growth for The Trade Desk in 2026, which, although slower than previous rates, still exceeds the market's average annual return of 10%, indicating its competitive strength.
- Valuation Attractiveness: The Trade Desk's current price-to-earnings ratio stands at 13 times, significantly lower than the S&P 500's 22.2 times, presenting a rare opportunity for investors to acquire a double-digit growth stock at a discount.
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- Significant Price Decline: The Trade Desk's stock has plummeted nearly 80% from its all-time highs, despite a remarkable 900% increase over the past decade, indicating a market pessimism regarding its future growth potential with a current market cap of $13 billion.
- Slowing Revenue Growth: The company's revenue growth rate of 18% in Q3, while above Wall Street's 16% expectation, marks the lowest level in recent years, reflecting intensified competition and a trend of clients moving ad placements in-house.
- Increased Competitive Pressure: The Trade Desk faces competition from companies like Amazon, as clients shift to in-house advertising, resulting in a loss of market share and impacting the company's growth trajectory.
- Emerging Investment Opportunity: Despite the significant stock price drop, The Trade Desk trades at a forward P/E ratio below 15, with expectations of continued growth in the coming years, making it a compelling rebound investment opportunity worth considering.
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- Stock Price Decline: The Trade Desk's stock has plummeted nearly 80% from its all-time highs, despite a remarkable 900% growth over the past decade, and currently trades at less than 15 times forward earnings, presenting a potential turnaround investment opportunity.
- Slowing Revenue Growth: The company's revenue growth rate fell to 18% in Q3, the lowest since a COVID-19-affected quarter, yet it remains above Wall Street's expectation of 16%, indicating that the company still possesses growth potential amid rising competition.
- Increased Competition: Some clients have shifted ad placements in-house, while competitors like Amazon are capturing market share, leading to a decline in The Trade Desk's perceived market ceiling and triggering significant stock volatility.
- Long-Term Outlook: Although the stock may not rebound quickly in the short term, The Trade Desk is well-positioned to capitalize on shifts in the advertising market over the next decade, making it a noteworthy investment, especially given its current depressed price.
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