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TTD Should I Buy

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Intellectia

Should You Buy Trade Desk Inc (TTD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
18.510
1 Day change
1.93%
52 Week Range
91.450
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Trade Desk Inc (TTD) does not present a strong buy opportunity at this time for a beginner investor with a long-term focus. While there are some positive developments, such as the resolution of disputes with Publicis and hedge fund buying, the technical indicators, options sentiment, and mixed analyst ratings suggest caution. Additionally, insider selling and lack of strong proprietary trading signals further support a hold recommendation.

Technical Analysis

The MACD is below 0 and negatively contracting, RSI is neutral at 33.425, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading below its pivot level (19.451), with key support at 18.057 and resistance at 20.846. Overall, the technical indicators suggest a bearish trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The low Open Interest Put-Call Ratio indicates a bullish sentiment, but the higher Option Volume Put-Call Ratio (1.08) suggests increased put activity, signaling caution.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
4

Positive Catalysts

  • Resolved dispute with Publicis, leading to renewed ad spend and client recommendations.

  • Hedge funds significantly increasing their buying activity (+285630.83%).

Neutral/Negative Catalysts

  • Insider selling has surged (+6783.72% in the last month).

  • Mixed analyst ratings, with some downgrades and reduced price targets due to competitive pressures and slower growth.

  • Technical indicators are bearish, and the stock is trading below key pivot levels.

Financial Performance

No financial data available for analysis. However, recent analyst notes highlight slower growth and a disappointing Q2 outlook, with macroeconomic and competitive pressures impacting performance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. Truist maintains a Buy rating with a $35 price target, citing the resolution with Publicis as a net positive. However, Rothschild & Co Redburn initiated a Sell rating with a $11 price target, citing competitive pressures and take-rate compression. Other firms have lowered price targets, reflecting slower growth and macro headwinds.

Wall Street analysts forecast TTD stock price to rise
28 Analyst Rating
Wall Street analysts forecast TTD stock price to rise
15 Buy
12 Hold
1 Sell
Moderate Buy
Current: 18.160
sliders
Low
38
Averages
53.33
High
85
Current: 18.160
sliders
Low
38
Averages
53.33
High
85
Truist
Youssef Squali
Buy
maintain
$35
AI Analysis
2026-06-12
Reason
Truist
Youssef Squali
Price Target
$35
AI Analysis
2026-06-12
maintain
Buy
Reason
Truist analyst Youssef Squali noted that AdAge reported that The Trade Desk (TTD) and Publicis (PUBGY) issued a joint statement saying they are "moving forward" following months of discussions and negotiations over the state of their relationship. The companies' dispute caused a pause in ad spend from some of Publicis' brands on the Trade Desk and the firm views this agreement as a net positive for Trade Desk, says the analyst, who has a Buy rating and $35 price target on Trade Desk shares.
Ad Age
Garett Sloane and Ewan Larkin
upgrade
$19.71
2026-06-12
Reason
Ad Age
Garett Sloane and Ewan Larkin
Price Target
$19.71
2026-06-12
upgrade
Reason
Publicis (PUGBY) is again recommending Trade Desk to its clients after settling a \"months-long standoff\" over allegations of hidden ad tech fees and failed audits, Garett Sloane abd Ewan Larkin of Ad Age report. Shares of Trade Desk are up 4% to $19.71 following the report.
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