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TTD Should I Buy

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Intellectia

Should You Buy Trade Desk Inc (TTD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
22.690
1 Day change
3.09%
52 Week Range
91.450
Analysis Updated At
2026/03/27
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The Trade Desk (TTD) is not a strong buy for a beginner, long-term investor at this time. The stock is currently facing significant industry headwinds, negative technical indicators, and mixed analyst sentiment. While the company has shown modest financial growth, the ongoing trust crisis with major partners like Publicis and valuation struggles make it a less favorable investment in the short term. It is advisable to monitor the stock for potential resolution of these issues before considering an entry.

Technical Analysis

The technical indicators for TTD are bearish. The MACD is negative and expanding downward, RSI indicates the stock is oversold at 19.889, and moving averages are in a bearish configuration (SMA_200 > SMA_20 > SMA_5). Key support levels are at 22.036 and 20.361, with resistance at 24.749 and 27.461. The stock is trading below its pivot point, suggesting continued downward pressure.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
2

Positive Catalysts

  • Hedge funds are heavily buying the stock, with a 285,630.83% increase in buying activity over the last quarter. The appointment of Drew Vollero as CFO and Board member may enhance financial management and strategic planning.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 6,783.72% increase in selling activity over the last month. The company is facing a trust crisis with Publicis, one of its largest partners, and scrutiny over its industry-high take rate. Analysts have downgraded the stock, citing structural challenges and valuation struggles.

Financial Performance

In Q4 2025, revenue grew by 14.27% YoY to $846.79 million, net income increased by 2.59% YoY to $186.95 million, and EPS rose by 8.33% YoY to $0.39. However, gross margin dropped by 1.24% YoY to 80.74%, indicating some pressure on profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. Benchmark and Needham maintain Buy ratings with price targets of $40 and $32, respectively, citing potential overreaction to recent challenges. However, Jefferies, Rosenblatt, and Stifel have downgraded the stock to Hold or Neutral, with price targets ranging from $22 to $26, citing structural challenges, valuation concerns, and lack of near-term catalysts.

Wall Street analysts forecast TTD stock price to rise
28 Analyst Rating
Wall Street analysts forecast TTD stock price to rise
15 Buy
12 Hold
1 Sell
Moderate Buy
Current: 22.010
sliders
Low
38
Averages
53.33
High
85
Current: 22.010
sliders
Low
38
Averages
53.33
High
85
Benchmark
Buy
maintain
$40
AI Analysis
2026-03-24
Reason
Benchmark
Price Target
$40
AI Analysis
2026-03-24
maintain
Buy
Reason
Benchmark notes that AdAge reported that Omnicom (OMC) told clients in a memo that it is commissioning a third-party audit of The Trade Desk's (TTD) fees, following a similar Publicis (PUBGY) audit last week. The audit "further confirms a pivotal power rebalance underfoot" between ad agency holding companies and Trade Desk amid fears of AI disruption to the industry, says the analyst, who adds that this tension is "exacerbated" by Trade Desk's "agentic-friendly model, increasingly more transparent pricing, supply path optimization via OpenPath, and AI automation via Kokai." However, the firm would be buyers of shares on related weakness and keeps a Buy rating and $40 price target on Trade Desk shares.
Jefferies
James Heaney
Hold
maintain
$22
2026-03-24
Reason
Jefferies
James Heaney
Price Target
$22
2026-03-24
maintain
Hold
Reason
Jefferies analyst James Heaney reiterated a Hold rating and $22 price target on Trade Desk (TTD), noting that Omnicom (OMC) is conducting a third-party audit of Trade Desk after Publicis' (PUBGY) decision to pull Trade Desk as a recommended demand-side platform. Details are limited, but the situation has increased scrutiny of Trade Desk's industry-high take rate, the analyst tells investors in a research note. The firm added that it would expect more major agency holdcos to undertake similar reviews.
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