Ulta Beauty (ULTA) Expands to UAE with Mall of the Emirates Store Opening on January 29
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: seekingalpha
- Global Expansion Milestone: Ulta Beauty announced its new store opening at Mall of the Emirates on January 29, marking a significant step in its Middle Eastern expansion, which is expected to attract a large local customer base and enhance brand visibility.
- Partnership Strategy: The store opening is in collaboration with Alshaya Group, one of the world's leading retail franchise operators, which not only strengthens Ulta's market penetration in the Middle East but also lays the groundwork for future expansions.
- Comprehensive Beauty Experience: The new store will offer a wide range of products including makeup, skincare, haircare, and fragrances, along with professional makeup, skincare, brow, and nail services, aiming to provide a one-stop shopping experience that enhances customer satisfaction.
- Marketing Initiatives: To celebrate its debut in the UAE, Ulta Beauty will roll out a series of dynamic pre-launch and launch-week events at Mall of the Emirates, spotlighting local beauty brand founders, further strengthening the brand's connection with the local market.
Analyst Views on ULTA
Wall Street analysts forecast ULTA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ULTA is 647.83 USD with a low forecast of 450.00 USD and a high forecast of 780.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 681.640
Low
450.00
Averages
647.83
High
780.00
Current: 681.640
Low
450.00
Averages
647.83
High
780.00
About ULTA
Ulta Beauty, Inc. is a specialty United States beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare products, haircare products and salon services. The Company operates approximately 1,451 retail stores across 50 states and distributes products through its Website, which includes a collection of tips, tutorials, and social content. The Company’s business includes a differentiated assortment of approximately 29,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,400 stores predominantly located in convenient, high-traffic locations. It also offers digital experiences delivered through its Website, Ulta.com, and its mobile applications. The Company’s brands include Ulta Beauty Collection, about-face, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, and NYX Professional Makeup.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








