Ulta Beauty to Open First UAE Store at Mall of the Emirates on January 29, 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4d ago
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Source: Newsfilter
- Global Expansion Milestone: Ulta Beauty is set to open its first UAE store at Mall of the Emirates on January 29, 2026, marking a significant expansion into the Middle East following its first store opening in Kuwait, demonstrating the company's ongoing global strategy.
- Diverse Product Offering: The new store will feature a comprehensive range of beauty products including makeup, skincare, haircare, and fragrances from various renowned brands, aiming to meet the high demand for quality beauty products among UAE consumers and enhance brand influence.
- Launch Celebration Events: Ulta Beauty will roll out a series of pre-launch and launch-week events featuring local beauty brand founders, strengthening the brand's connection with the local market and expected to attract a large customer base, thereby increasing brand visibility.
- Future Expansion Plans: Following the Mall of the Emirates opening, Ulta Beauty plans to open additional stores at Dubai Mall on March 27 and Red Sea Mall in Jeddah on May 7, 2026, showcasing its long-term commitment and strategic positioning in the Middle East market.
Analyst Views on ULTA
Wall Street analysts forecast ULTA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ULTA is 647.83 USD with a low forecast of 450.00 USD and a high forecast of 780.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 661.340
Low
450.00
Averages
647.83
High
780.00
Current: 661.340
Low
450.00
Averages
647.83
High
780.00
About ULTA
Ulta Beauty, Inc. is a specialty United States beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare products, haircare products and salon services. The Company operates approximately 1,451 retail stores across 50 states and distributes products through its Website, which includes a collection of tips, tutorials, and social content. The Company’s business includes a differentiated assortment of approximately 29,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,400 stores predominantly located in convenient, high-traffic locations. It also offers digital experiences delivered through its Website, Ulta.com, and its mobile applications. The Company’s brands include Ulta Beauty Collection, about-face, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, and NYX Professional Makeup.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
