Uber Launches In-App Hotel Booking Feature to Expand Travel Services
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 29 2026
0mins
Should l Buy UBER?
Source: Newsfilter
- Feature Launch: Uber's new hotel booking feature, developed in partnership with Expedia, allows U.S. users to search and book from over 700,000 hotels directly within the app, aiming to enhance user engagement and unlock new revenue streams.
- Membership Benefits: Uber One members will receive at least a 20% discount and earn 10% back in Uber Credits on bookings, which is expected to attract more users to the platform for travel reservations, thereby increasing customer loyalty.
- International Expansion: Starting in June, Uber One benefits will apply internationally, enhancing its global competitiveness, while the new 'travel mode' will provide location-specific ride guidance and curated recommendations for dining and attractions.
- User Growth: As of Q4 2025, Uber One membership has grown to 46 million users, a 55% increase year-over-year, indicating the company's success in integrating multiple services to position itself as a 'super app.'
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Analyst Views on UBER
Wall Street analysts forecast UBER stock price to rise
32 Analyst Rating
28 Buy
3 Hold
1 Sell
Strong Buy
Current: 76.730
Low
72.00
Averages
107.10
High
150.00
Current: 76.730
Low
72.00
Averages
107.10
High
150.00
About UBER
Uber Technologies, Inc. operates a technology platform that uses network and technology to power movement from point A to point B. It develops and operates technology applications supporting a variety of offerings on its platform (platform(s)). Its segments include Mobility, Delivery and Freight. Mobility products connect consumers with drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. Delivery offerings allow consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. In certain markets, the Delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods. The Freight segment connects carriers with shippers on its platform, and gives carriers upfront, pricing and the ability to book a shipment. The Freight segment also includes transportation management and other logistics service offerings.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Margin Pressure: The company targets a full-year adjusted EBITDA margin of 40%, yet reported only 30% in Q1, necessitating substantial revenue growth or aggressive cost control in the second half, with management failing to provide a clear strategy, thus increasing market uncertainty.
- Long-Term Outlook Remains Positive: Despite short-term challenges, Trade Desk's long-term strategies, including open internet principles, retail media, and AI search, remain attractive, with Jeff Green's $150 million stock purchase reflecting confidence in the company's future.
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See More
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- Rising User Base: The company reported a continuous increase in user numbers, reflecting its popularity in the shared mobility sector, which is expected to further drive future revenue growth and market share expansion.
- Listing Details: Lime intends to list on Nasdaq under the ticker symbol “LIME,” without revealing specific offering terms, which may spark widespread market discussions regarding its valuation and influence investor decisions.
- Strong Underwriter Lineup: With Goldman Sachs and J.P. Morgan as lead underwriters, along with Jefferies and others, the strong backing indicates market confidence in Lime's IPO, potentially providing robust support for its fundraising efforts.
See More
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- Revenue Beats Expectations: The company reported revenue of $1.7 billion, up 14% and exceeding market expectations by $70 million; however, the adjusted EPS of $0.04 fell short of the $0.06 consensus, leading to a more than 3% drop in shares during after-hours trading despite the strong overall performance.
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See More
