Trump Announces Removal of Tariffs on Scottish Whiskey
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 30 2026
0mins
In a post on Truth Social, U.S. President Donald Trump said, "In Honor of the King and Queen of the United Kingdom, who have just left the White House, soon headed back to their wonderful Country, I will be removing the Tariffs and Restrictions on Whiskey having to do with Scotland's ability to work with the Commonwealth of Kentucky on Whiskey and Bourbon, two very important Industries within Scotland and Kentucky. People have wanted to do this for a long time, in that there had been great Inter-Country Trade, especially having to do with the Wooden Barrels used." Publicly traded companies in the whiskey space include Brown-Forman (BF.A), Diageo (DEO), Pernod Ricard (PDRDF), Constellation Brands (STZ), MGP Ingredients (MGPI), Davide Campari (DVDCF), and Remy Cointreau (REMYY).
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Analyst Views on DEO
Wall Street analysts forecast DEO stock price to fall
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 83.430
Low
25.32
Averages
76.16
High
127.00
Current: 83.430
Low
25.32
Averages
76.16
High
127.00
About DEO
Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Impact on U.S. Relations: The increase in Chinese imports of Iranian crude could prompt the U.S. to impose a second round of sanctions on Sino-Iranian trade, escalating tensions between the two nations and potentially affecting the agenda of the upcoming high-level meeting.
- Market Dynamics Shift: According to Kpler, the completion of Middle Eastern cargo discharges has led to a rapid inventory drawdown, which may slow refining rates and further impact global oil price volatility, indicating a shift in market dynamics.
- Strategic Reserve Role: China's strategic petroleum reserves serve as a hedge against supply constraints and price volatility, particularly amid escalating tensions with the U.S. and sanctions, underscoring its strategic significance in global energy security.
See More
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- Tariff Impact: Trump's decision to remove the 10% tariff on Scotch whisky is expected to significantly boost the Scotch industry, valued at approximately £933 million in the U.S. market by 2025, particularly enhancing demand in the premium segment.
- Improved Investment Environment: The removal of tariffs will reduce friction for importers and independent bottlers sourcing stock from Scotland, thereby enhancing long-term investor confidence in mature whisky, increasing liquidity and supporting valuations.
- Growing Market Demand: As the largest premium whisky market globally, the strong appetite of American consumers for aged, collectible, and luxury Scotch whisky will drive liquidity for mature casks, especially those from recognized distilleries.
- Investment Risk Advisory: Despite the optimistic market outlook, investors must remain cautious of the high risks associated with cask investments, including lack of regulation, illiquidity, and insufficient market transparency, ensuring realistic expectations for returns.
See More
Ambev Shares Edge Up as Beer Demand and Product Range Expand
- Stock Price Increase: Ambev (ABEV) shares rose 0.30% on Friday to close at $3.29, extending the week's gains, reflecting positive market sentiment following its earnings report.
- Surge in Trading Volume: The trading volume reached 72.4 million shares, 193% above the three-month average of 24.7 million shares, indicating strong investor interest in the company's prospects.
- Earnings Beat Expectations: The quarterly results released earlier this week exceeded expectations, particularly with beer revenue growth from Central America and the Caribbean offsetting weaker figures from Brazil and South America, showcasing the company's adaptability.
- Optimistic Future Outlook: With the upcoming World Cup expected to drive further demand, Ambev is poised to build on its Q1 momentum, and Barclays raised its price target from $2.50 to $3.50 while maintaining a “Hold” rating.
See More
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- Capital Returns: According to Deloitte, IPL's valuation has reached $18.5 billion, making it the second most valuable sports league globally after the NFL, showcasing its strong capital appreciation potential and stable cash flows that attract global investors.
- Growing Fan Base: Market research indicates that 66% of India's population are cricket fans, approximately 950 million, providing enormous growth potential for IPL as rising disposable incomes drive spending on tickets and merchandise.
- Globalization Trend: Experts note that IPL is in the early stages of maturity, with future growth expected through globalization, deeper monetization of digital audiences, and commercial expansion beyond matchday revenues, capturing more investor interest.
See More
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- Sales Growth Overview: Diageo reported third-quarter net sales of $4.5 billion, reflecting a 2.3% increase driven by positive hyperinflation adjustments, although this was partially offset by disposals and limited foreign exchange impact.
- Organic Sales Performance: Organic net sales grew only 0.3% in the quarter, indicating competitive pressures in the market, particularly in North America.
- Market Challenge Analysis: CEO Sir Dave Lewis noted strong growth in Europe, LAC, and Africa, but highlighted North America as a significant challenge due to soft market conditions and the need for more competitive offerings.
- Future Outlook: The company maintains its full-year outlook for 2026, indicating management's confidence in future growth despite current market challenges.
See More
Analysis of Diageo's Stock Price Plunge
- Sales Growth Slowdown: Diageo's organic net sales fell nearly 3% in the first half of fiscal 2026, with a 7% drop in North America and an 11% decline in Asia Pacific, indicating weak sales in key markets that may lead to continued revenue decline.
- Dividend Cut: To address the performance downturn, Diageo reduced its quarterly dividend by 80% to $0.20 per share in February, reflecting financial pressure and cautious expectations for future profitability.
- Increased Market Competition: As consumers shift to cheaper brands, Diageo's premiumization strategy faces challenges, particularly in the U.S. market, which could lead to a loss of market share in a highly competitive alcoholic beverage sector, impacting long-term growth potential.
- Management Response: New CEO Dave Lewis plans to implement cost-cutting measures, divest weaker assets, and realign pricing strategies, although analysts expect adjusted EPS to decline by 1% in both fiscal 2026 and 2027, highlighting the difficulties in revitalizing the business.
See More
