The End of the Casual Footwear Trend: A Setback for Adidas.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
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Source: Barron's
- Pandemic Impact on Footwear: The surge in casual footwear sales driven by the pandemic has come to an end.
- Challenges for Brands: Companies like Adidas, which thrived during the shift to less formal clothing, may face difficulties as consumer preferences change.
- Market Analysis: Bank of America highlights the potential risks for brands reliant on the casual footwear trend.
- Future Outlook: The end of the casual footwear boom could signal a shift back to more formal styles in the market.
Analyst Views on DECK
Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 111.50 USD with a low forecast of 81.00 USD and a high forecast of 157.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
9 Buy
9 Hold
3 Sell
Moderate Buy
Current: 101.620
Low
81.00
Averages
111.50
High
157.00
Current: 101.620
Low
81.00
Averages
111.50
High
157.00
About DECK
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. Its segments include UGG brand, HOKA brand and Other brands. The UGG brand segment provides premium footwear, apparel and accessories. The HOKA brand segment’s products include running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories. Its Other brands segment consists of Teva brand, AHNU brand, and Koolaburra brand. Its Teva brand includes a variety of footwear options, from classic sandals and shoes to boots. The Koolaburra brand is a casual footwear fashion line that uses plush materials. Its AHNU brand’s footwear products fuse high-performance technology for everyday wear. Its portfolio of brands includes UGG, HOKA, Teva, and AHNU. It sells its products through domestic and international retailers and international distributors in its wholesale channel.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
