Tesla's European Sales Drop 40% as Chinese EV Competitor BYD Sees Triple Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 28 2025
0mins
Should l Buy STLA?
Source: CNBC
Tesla's Sales Decline: Tesla experienced a 40% drop in car registrations in Europe in July, marking the seventh consecutive month of declining sales, with only 8,837 vehicles sold.
BYD's Growth: In contrast, Chinese automaker BYD saw a significant increase in registrations, totaling 13,503 cars in July, which represents a 225% year-on-year growth.
Challenges for Tesla: The company faces intense competition and reputational issues, compounded by a lack of new vehicle models and disappointing performance of recent launches like the Cybertruck.
Impact of Chinese Competitors: Chinese brands have gained a record market share in Europe, affecting not just Tesla but also other major automakers like Stellantis, Hyundai, Toyota, and Suzuki, which all reported declines in new registrations.
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Analyst Views on STLA
Wall Street analysts forecast STLA stock price to rise
14 Analyst Rating
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 7.700
Low
9.33
Averages
11.81
High
15.15
Current: 7.700
Low
9.33
Averages
11.81
High
15.15
About STLA
Stellantis N.V., formerly Fiat Chrysler Automobiles N.V., is a holding Company based in the Netherlands and operates as an automaker and a mobility provider. The Company is engaged in designing, engineering, manufacturing, distributing and selling vehicles, components and production systems. The Company has industrial operations in more than 30 countries and sells its vehicles directly or through distributors and dealers in more than 130 countries. The Company designs, manufactures, distributes and sells vehicles for the mass-market under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia and Ram brands. In addition, the Company designs, manufactures, distributes and sells luxury vehicles under the Maserati brand. The Company's brand portfolio also includes Peugeot, Citroen, DS Automobiles, Opel and Vauxhall. It offers a wide variety of vehicle choices from luxury and mainstream passenger vehicles to pickup trucks, sport utility vehicle (SUVs).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Strategic Investment Focus: Stellantis is concentrating its investments on four core brands, a strategic shift aimed at enhancing brand competitiveness and optimizing resource allocation to tackle future market challenges.
- Partnership Exploration: Stellantis is exploring potential partnerships with China's Dongfeng Motor, a move that could not only strengthen its foothold in the Chinese market but also provide new growth opportunities for the company.
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- Investor Rights: Investors who purchased Stellantis stock between February 26, 2025, and February 5, 2026, can join the lawsuit; those who choose not to act will remain absent class members and forfeit any potential recovery.
- Deadline for Action: Investors wishing to serve as lead plaintiffs must file paperwork by June 8, 2026, with the lead plaintiff representing other members in directing the litigation process.
- Legal Fee Structure: All representation is on a contingency fee basis, meaning shareholders incur no fees or expenses, thereby reducing the financial burden for investors wishing to participate in the lawsuit.
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- Net Revenue Growth: The company achieved net revenues of €38.1 billion in Q1, reflecting a 6% increase from the previous year, while net profit turned positive at €377 million compared to a loss of €387 million in Q1 2025, indicating a substantial recovery in financial health.
- New Quarterly Reporting Model: This marks Stellantis's first quarterly profit report, previously only semi-annual, highlighting a strategic shift towards greater transparency and financial management aimed at boosting investor confidence.
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