StubHub Partners with ATG Entertainment for Theatre Week Launch
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: NASDAQ.COM
- Stock Recovery: StubHub's share price increased by 15% in December, indicating potential for recovery despite still being below its IPO price, reflecting growing investor confidence.
- Event Promotion: The launch of Theatre Week in collaboration with U.K.-based ATG Entertainment offers customers a $50 credit for purchasing tickets, aimed at boosting attendance at Broadway shows.
- New Partnerships: StubHub has become the official ticketing partner for the World Sevens Football women's soccer league, which, while not expected to generate significant revenue, helps broaden its market reach.
- Tech Upgrade: Just before Christmas, StubHub launched an app integration with OpenAI's ChatGPT, marking a significant step into modern technology and enhancing user engagement and experience.
Analyst Views on STUB
Wall Street analysts forecast STUB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for STUB is 24.18 USD with a low forecast of 16.00 USD and a high forecast of 45.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
9 Buy
4 Hold
0 Sell
Moderate Buy
Current: 13.100
Low
16.00
Averages
24.18
High
45.00
Current: 13.100
Low
16.00
Averages
24.18
High
45.00
About STUB
StubHub Holdings, Inc. operates a global secondary ticketing marketplace for live events. It connects fans around the world with sellers who use its marketplace to reach fans and price tickets efficiently. It operates its global ticketing marketplace through two brands: StubHub in North America and viagogo internationally. Its marketplace enables sellers of all types, including individual fans, professional sellers and content rights holders. Its technology is built to handle events regardless of their size, location, category or venue and includes end-to-end workflows and services that streamline the purchase and sale experience for buyers and sellers. It leverages its centralized technology and operations to reach buyers and sellers across the globe, supporting 33 languages and accepting payments in 48 currencies. Its marketplace is built to offer global distribution anywhere there is demand for live events. It offers data intelligence to optimize outcomes for buyers and sellers.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





