Sprinklr Acquires Assets of ViralMoment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Sprinklr announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution. "Modern listening requires understanding customers the way they actually communicate today -visually, emotionally, and at speed," said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. "While short-form video is becoming one of the dominant formats for brand engagement and discovery, most solutions still interpret culture through text. We believe that this acquisition allows us to advance our AI-native platform with the ability to 'see', interpret, and reason across video, imagery, and audio - unlocking a new generation of agentic AI systems grounded in real-world customer context."
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Analyst Views on CXM
Wall Street analysts forecast CXM stock price to rise
6 Analyst Rating
1 Buy
4 Hold
1 Sell
Hold
Current: 5.360
Low
7.00
Averages
9.40
High
12.00
Current: 5.360
Low
7.00
Averages
9.40
High
12.00
About CXM
Sprinklr, Inc. is an enterprise software company for customer-facing functions. The Company's artificial intelligence (AI) platform, Unified Customer Experience Management (Unified-CXM), enables customer-facing teams, from customer service to marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver better customer experience. Its platform enables organizations to connect to approximately 30 digital channels, including messaging, live chat, text, social media and hundreds of millions of forums, blogs, news and review sites, as well as traditional channels such as voice and email. Its single-codebase platform is designed to handle unstructured data. Its Unified-CXM platform enables listening, seamless collaboration across the entire customer journey, skills-based workflow, customer-led governance, and timely decision-making.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sprinklr Acquires ViralMoment to Enhance Customer Intelligence
- Asset Acquisition: Sprinklr has announced the acquisition of assets from ViralMoment, aiming to strengthen its leadership in modern multimodal customer intelligence through AI-driven video intelligence and analytics solutions, which is expected to enhance customer understanding and engagement with brands.
- Video-First Strategy: With short-form video and visual storytelling dominating platforms like TikTok, Reels, and YouTube, Sprinklr expands its platform capabilities to include video and image analysis through this acquisition, helping brands capture untapped customer signals and enhance market competitiveness.
- Technology Integration: ViralMoment's video-native AI analyzes content frame by frame to uncover emerging trends and cultural narratives, and Sprinklr plans to integrate these capabilities into its enterprise-grade Unified Customer Experience Management platform, providing more comprehensive customer insights.
- Market Outlook: By combining ViralMoment's technology, Sprinklr will be able to activate insights across marketing, product, and service teams in real time, helping customers identify cultural and market trends earlier, thereby driving improved business outcomes.
See More
Sea Cliff Partners Fully Exits Sprinklr Position with $8.28 Million Sale
- Complete Exit: On May 15, 2026, Sea Cliff Partners Management fully exited its position in Sprinklr by selling 1,334,112 shares in an estimated $8.28 million trade, indicating a pessimistic outlook on the company's future prospects.
- Asset Management Shift: This transaction reduced Sea Cliff Partners' Sprinklr holdings from 4.4% of its 13F AUM in the previous quarter to zero, reflecting a significant decline in confidence regarding the company's performance, which may impact the overall stability of its investment portfolio.
- Poor Stock Performance: As of May 14, 2026, Sprinklr shares were priced at $4.94, down approximately 40% over the past year, significantly underperforming the S&P 500, which rose about 25% during the same period, indicating market skepticism about its growth potential.
- Financial Condition Analysis: Although Sprinklr's latest earnings report showed a 9% year-over-year revenue increase to $220.6 million and $141.9 million in annual free cash flow, its subscription revenue grew only 5%, suggesting muted growth in the software sector, which may affect investor confidence.
See More
Sprinklr CMO Arun Pattabhiraman Sells 32,500 Shares
- Executive Stock Sale: Sprinklr's CMO Arun Pattabhiraman sold 32,500 shares of common stock on March 16, 2026, for approximately $190,000, indicating a significant change in his ownership position within the company.
- Ownership Reduction: Following the transaction, Arun's direct holdings decreased from 517,878 to 485,378 shares, representing a 6.28% reduction in direct Class A common stock ownership, which may affect market perceptions of his confidence in the company.
- Transaction Context: The sale of 32,500 shares is nearly double Arun's recent median sell size, suggesting he has reduced his holdings in prior transactions, and this sale does not appear to be driven by short-term price movements.
- Company Financials: Sprinklr reported $857 million in revenue for fiscal 2026, an 8% year-over-year increase, and despite a 33.6% decline in stock price over the past year, the company maintains strong cash flow and profitability, indicating ongoing growth potential.
See More
Short Sellers Adjust Their Stance on Software Sector
- Decline in Short Interest: According to S3 Partners, short interest in the S&P 1500 Software Index has decreased after peaking on February 26, indicating a reduction in bearish sentiment following a 23% year-to-date decline in the sector.
- Increase in Individual Stocks: Despite the overall decline, UiPath experienced a 4 percentage point rise in short interest over the past month, reaching 26.2%, pushing its stock into what S3 refers to as 'battleground' territory, highlighting ongoing investor scrutiny.
- Cautious Market Sentiment: Concerns about AI competitors and automation tools potentially undermining traditional software demand have intensified, prompting a reevaluation of long-term revenue potential for software licenses and workflows, thereby affecting market sentiment.
- Selective Investment Strategy: As aggregate sector positioning stabilizes, investors are increasingly focusing on specific companies like Sprinklr, Dropbox, and Workday, which have seen notable increases in short interest over the past month, reflecting a heightened awareness of perceived vulnerabilities.
See More
Sprinklr Recognized as Leader in 2026 Gartner Magic Quadrant for VoC Platforms
- Industry Leadership: Sprinklr has been recognized again as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, highlighting its exceptional performance in Unified Customer Experience Management and further solidifying its competitive position in the market.
- AI-Driven Customer Insights: With enhanced AI capabilities, Sprinklr can unify structured and unstructured customer feedback to deliver richer insights, helping enterprises achieve greater efficiency and agility in customer interactions, thereby enhancing customer satisfaction.
- Comprehensive Data Coverage: Sprinklr's VoC solution integrates feedback from over 30 social and digital channels, ensuring brands can build a complete understanding of customer sentiment and intent, which optimizes marketing and customer service strategies.
- Enhanced Enterprise Benefits: Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making, consistent with feedback captured in peer reviews and analyst evaluations, further validating the effectiveness of its products.
See More
Major Averages Decline Amid Oil Price Volatility
- Market Impact from Oil Prices: The major averages, including the Dow, fell over 400 points as oil prices surged above $100 earlier in the week, reflecting traders' concerns over volatile energy prices and geopolitical tensions in the Middle East.
- IEA's Strategic Release: The International Energy Agency's decision to release approximately 400 million barrels from strategic reserves aims to stabilize energy markets following supply shocks due to conflicts, which could help mitigate extreme oil price fluctuations.
- Inflation Data Reaction: Recent inflation data showed a 0.3% month-over-month increase in the consumer price index and a 2.4% year-over-year rise, both aligning with consensus expectations, indicating persistent inflationary pressures that may influence future monetary policy decisions.
- Escalating Geopolitical Risks: U.S. forces sunk several Iranian ships near the Strait of Hormuz, heightening the fragility of global energy supply routes and contributing to unstable market sentiment, prompting investors to adopt a cautious stance regarding future market movements.
See More
Sprinklr Acquires ViralMoment to Enhance Customer Intelligence
- Asset Acquisition: Sprinklr has announced the acquisition of assets from ViralMoment, aiming to strengthen its leadership in modern multimodal customer intelligence through AI-driven video intelligence and analytics solutions, which is expected to enhance customer understanding and engagement with brands.
- Video-First Strategy: With short-form video and visual storytelling dominating platforms like TikTok, Reels, and YouTube, Sprinklr expands its platform capabilities to include video and image analysis through this acquisition, helping brands capture untapped customer signals and enhance market competitiveness.
- Technology Integration: ViralMoment's video-native AI analyzes content frame by frame to uncover emerging trends and cultural narratives, and Sprinklr plans to integrate these capabilities into its enterprise-grade Unified Customer Experience Management platform, providing more comprehensive customer insights.
- Market Outlook: By combining ViralMoment's technology, Sprinklr will be able to activate insights across marketing, product, and service teams in real time, helping customers identify cultural and market trends earlier, thereby driving improved business outcomes.
See More
Sea Cliff Partners Fully Exits Sprinklr Position with $8.28 Million Sale
- Complete Exit: On May 15, 2026, Sea Cliff Partners Management fully exited its position in Sprinklr by selling 1,334,112 shares in an estimated $8.28 million trade, indicating a pessimistic outlook on the company's future prospects.
- Asset Management Shift: This transaction reduced Sea Cliff Partners' Sprinklr holdings from 4.4% of its 13F AUM in the previous quarter to zero, reflecting a significant decline in confidence regarding the company's performance, which may impact the overall stability of its investment portfolio.
- Poor Stock Performance: As of May 14, 2026, Sprinklr shares were priced at $4.94, down approximately 40% over the past year, significantly underperforming the S&P 500, which rose about 25% during the same period, indicating market skepticism about its growth potential.
- Financial Condition Analysis: Although Sprinklr's latest earnings report showed a 9% year-over-year revenue increase to $220.6 million and $141.9 million in annual free cash flow, its subscription revenue grew only 5%, suggesting muted growth in the software sector, which may affect investor confidence.
See More
Sprinklr CMO Arun Pattabhiraman Sells 32,500 Shares
- Executive Stock Sale: Sprinklr's CMO Arun Pattabhiraman sold 32,500 shares of common stock on March 16, 2026, for approximately $190,000, indicating a significant change in his ownership position within the company.
- Ownership Reduction: Following the transaction, Arun's direct holdings decreased from 517,878 to 485,378 shares, representing a 6.28% reduction in direct Class A common stock ownership, which may affect market perceptions of his confidence in the company.
- Transaction Context: The sale of 32,500 shares is nearly double Arun's recent median sell size, suggesting he has reduced his holdings in prior transactions, and this sale does not appear to be driven by short-term price movements.
- Company Financials: Sprinklr reported $857 million in revenue for fiscal 2026, an 8% year-over-year increase, and despite a 33.6% decline in stock price over the past year, the company maintains strong cash flow and profitability, indicating ongoing growth potential.
See More
Short Sellers Adjust Their Stance on Software Sector
- Decline in Short Interest: According to S3 Partners, short interest in the S&P 1500 Software Index has decreased after peaking on February 26, indicating a reduction in bearish sentiment following a 23% year-to-date decline in the sector.
- Increase in Individual Stocks: Despite the overall decline, UiPath experienced a 4 percentage point rise in short interest over the past month, reaching 26.2%, pushing its stock into what S3 refers to as 'battleground' territory, highlighting ongoing investor scrutiny.
- Cautious Market Sentiment: Concerns about AI competitors and automation tools potentially undermining traditional software demand have intensified, prompting a reevaluation of long-term revenue potential for software licenses and workflows, thereby affecting market sentiment.
- Selective Investment Strategy: As aggregate sector positioning stabilizes, investors are increasingly focusing on specific companies like Sprinklr, Dropbox, and Workday, which have seen notable increases in short interest over the past month, reflecting a heightened awareness of perceived vulnerabilities.
See More
Sprinklr Recognized as Leader in 2026 Gartner Magic Quadrant for VoC Platforms
- Industry Leadership: Sprinklr has been recognized again as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, highlighting its exceptional performance in Unified Customer Experience Management and further solidifying its competitive position in the market.
- AI-Driven Customer Insights: With enhanced AI capabilities, Sprinklr can unify structured and unstructured customer feedback to deliver richer insights, helping enterprises achieve greater efficiency and agility in customer interactions, thereby enhancing customer satisfaction.
- Comprehensive Data Coverage: Sprinklr's VoC solution integrates feedback from over 30 social and digital channels, ensuring brands can build a complete understanding of customer sentiment and intent, which optimizes marketing and customer service strategies.
- Enhanced Enterprise Benefits: Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making, consistent with feedback captured in peer reviews and analyst evaluations, further validating the effectiveness of its products.
See More
Major Averages Decline Amid Oil Price Volatility
- Market Impact from Oil Prices: The major averages, including the Dow, fell over 400 points as oil prices surged above $100 earlier in the week, reflecting traders' concerns over volatile energy prices and geopolitical tensions in the Middle East.
- IEA's Strategic Release: The International Energy Agency's decision to release approximately 400 million barrels from strategic reserves aims to stabilize energy markets following supply shocks due to conflicts, which could help mitigate extreme oil price fluctuations.
- Inflation Data Reaction: Recent inflation data showed a 0.3% month-over-month increase in the consumer price index and a 2.4% year-over-year rise, both aligning with consensus expectations, indicating persistent inflationary pressures that may influence future monetary policy decisions.
- Escalating Geopolitical Risks: U.S. forces sunk several Iranian ships near the Strait of Hormuz, heightening the fragility of global energy supply routes and contributing to unstable market sentiment, prompting investors to adopt a cautious stance regarding future market movements.
See More
