Smartsheet Expands Partnership with Getty Images for Brandfolder Deployment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
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Should l Buy GETY?
Source: Newsfilter
- Deepening Technical Collaboration: Smartsheet's ongoing strategic partnership with Getty Images is strengthened through the expanded deployment of Brandfolder, which will enhance Getty Images' Media Manager and set industry standards in global visual content management.
- Real-Time Processing Capability: Brandfolder technology enables zero-latency asset processing, ensuring high-fidelity, professional-grade content is delivered instantly to global audiences, thereby meeting the immediate demands of major events and enhancing customer market responsiveness.
- Intelligent Automation: The AI-driven features of Brandfolder automatically detect and suggest descriptive tags, allowing users to quickly organize millions of assets, significantly improving content discovery efficiency and providing clients with a competitive edge.
- Global Distribution Capability: The technology boasts a robust infrastructure that maintains uptime during peak traffic events, providing a reliable
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Analyst Views on GETY
Wall Street analysts forecast GETY stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 0.746
Low
7.00
Averages
7.00
High
7.00
Current: 0.746
Low
7.00
Averages
7.00
High
7.00
About GETY
Getty Images Holdings, Inc. is a global visual content creator and marketplace company. The Company offers a full range of content solutions to meet the needs of any customer around the globe. Through its Getty Images, iStock and Unsplash brands, websites and application programming interfaces (APIs), the Company serves customers and discovers, purchases and shares visual content from photographers and videographers. The Company covers approximately 160,000 news, sport and entertainment events, providing depth and breadth of coverage. The Company also maintains photographic archives in the world with millions of images dating back to the beginning of photography. It works with approximately 557,000 contributors and more than 320 content partners to deliver a range of content. Its Getty Images, iStock, and Unsplash brands categorize its content and services into three categories: Creative, Editorial, and Other. Its Gettyimages.com offers premium creative content and editorial coverage.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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