Smartly Partners with Roku to Enhance CTV Advertising Effectiveness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Smartly announced a new partnership with Roku to "bring the speed, precision, and measurability of social advertising to CTV, giving marketers a faster, more effective way to extend high-performing campaigns to TV streaming," the company said. At the core of this partnership is a direct connection between Smartly and Roku Ads Manager, Roku's outcomes-driven CTV platform, via the Roku Ads API. The partnership also streamlines creative development and execution, allowing advertisers to adapt existing social assets for the TV screen.
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Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to fall
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 137.290
Low
100.00
Averages
123.10
High
145.00
Current: 137.290
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. is a TV streaming platform in the United States, Canada, and Mexico. The Company connects viewers to the content they love, enables content publishers to build and monetize audiences through advertising and subscriptions, and provides advertisers with capabilities to reach and engage consumers. The Company's segments include Advertising, Subscriptions, and Devices. The Company's Advertising segment includes the sale of digital advertising, including direct and programmatic video advertising, ads integrated into its user interface (UI), and related services. The Company's Subscriptions segment includes the sale of subscriptions to end users. The Company's Devices segment includes the sale of streaming players, Roku-made TVs, smart home products and services, audio products, and related accessories. The Company also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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See More
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See More
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See More
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- Cash and Stock Structure: Fox is paying $96 in cash plus 0.9693 shares of Fox Class A common stock, and although the initial valuation was based on a volume-weighted average over the past 10 days, the actual deal value had already fallen below $160, reflecting concerns about Fox's future performance.
- Roku Stock Fluctuations: Roku's stock price dropped to $137.29 following the announcement, representing a 6% discount to the expected deal price, suggesting investor uncertainty regarding the timeline for deal closure and Fox's stock performance, which could impact Roku's market standing.
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See More
