Samsung Smart Glasses Set to Launch, Challenging Market Leader
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 06 2026
0mins
Should l Buy QCOM?
Source: CNBC
- Market Competition Intensifies: Samsung's upcoming smart glasses will feature an 'eye-level' camera and connect to smartphones, aiming to challenge Meta's Ray-Ban glasses, which hold an 82% global market share, showcasing Samsung's ambition in the wearable tech space.
- Deepening Tech Collaboration: Since 2023, Samsung has partnered with Qualcomm and Google to develop the operating system and hardware for mixed-reality technology, with the Galaxy XR headset launched last year, indicating ongoing investment and innovation in the XR sector.
- AI Applications Drive Demand: The advancement of AI applications like Google Gemini and ChatGPT has further fueled the market potential for smart glasses, as device makers explore user interaction with AI assistants through glasses, enhancing user experience and functionality.
- Clear Industry Goals: Samsung executives stated the aim to launch industry-targeted smart glasses this year, reflecting the company's focus on the smart glasses market and its keen insight into future technology trends.
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Analyst Views on QCOM
Wall Street analysts forecast QCOM stock price to rise
16 Analyst Rating
10 Buy
5 Hold
1 Sell
Moderate Buy
Current: 127.280
Low
165.00
Averages
197.14
High
225.00
Current: 127.280
Low
165.00
Averages
197.14
High
225.00
About QCOM
Qualcomm Incorporated is engaged in the development and commercialization of foundational technologies for the wireless industry, including third generation (3G), fourth generation (4G) and fifth generation (5G) wireless connectivity, and high-performance and low-power computing, including on-device artificial intelligence. Its segments include Qualcomm CDMA Technologies (QCT), Qualcomm Technology Licensing (QTL) and Qualcomm Strategic Initiatives. QCT develops and supplies integrated circuits and system software based on 3G/4G/5G and other technologies, including radio frequency front-end, digital cockpit and advanced driver assistance and automated driving, Internet of things including consumer electronic devices, industrial devices and edge networking products. QTL grants licenses or otherwise provides rights to use portions of its intellectual property portfolio that includes certain patent rights essential to and/or useful in the manufacture and sale of certain wireless products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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