Samsung Negotiating with Barclays for Consumer Credit Card, According to WSJ
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 07 2025
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Should l Buy BCS?
Samsung and Barclays Partnership: Samsung is in advanced discussions with Barclays to launch a consumer credit card in the U.S., with an announcement expected by the end of the year, although previous deadlines have been missed and a deal is not guaranteed.
Visa's Involvement: Visa is reportedly in talks to serve as the network for the new credit card being developed by Samsung and Barclays.
Additional Financial Products: In addition to the credit card, Samsung is exploring the launch of a high-yield savings account, a digital prepaid account, and a buy-now pay-later product.
Uncertain Timeline: The timeline for finalizing the credit card deal remains uncertain, as discussions have faced delays.
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Analyst Views on BCS
About BCS
Barclays PLC is a diversified bank with five divisions comprising Barclays UK, Barclays UK Corporate Bank, Barclays Private Bank and Wealth Management, Barclays Investment Bank and Barclays US Consumer Bank. The Barclays UK division represents businesses that sit within the United Kingdom ring-fenced bank, Barclays Bank UK PLC and its subsidiaries, and comprises Personal Banking, UK Business Banking and Barclaycard Consumer UK. The Barclays UK Corporate Bank division offers lending, trade and working capital, liquidity, payments, and FX solutions for corporate clients. Barclays Private Bank and Wealth Management division comprises the Private Bank, Wealth Management, and Investments businesses. Barclays Investment Bank division incorporates the Global Markets, Investment Banking, and International Corporate Banking businesses. Barclays US Consumer Bank division represents the United States credit card business, focused on the partnership market, as well as an online deposit franchise.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Class Action Preparation: The firm is preparing a class action to seek compensation for investors who purchased Barclays securities, allowing participation without any upfront fees, thereby lowering the barrier for investors to join the lawsuit.
- Stock Price Impact: Following the news, Barclays' American Depositary Shares (ADS) fell by 3.99% on February 27, 2026, and an additional 2.3% on March 2, indicating market concerns regarding the bank's financial stability.
- Firm Reputation: The Rosen Law Firm is recognized for its successful track record in securities class actions, having recovered over $438 million for investors in 2019 alone, demonstrating its expertise and influence in handling such cases.
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- New Appointment: Barclays Research has appointed Sahana Athreya as the Global Head of Data Science and Applied AI, based in New York, aiming to enhance data-driven analysis capabilities to meet global investor demands.
- Strategic Goals: Athreya will closely collaborate with analysts, strategists, and technology teams to integrate alternative data and AI into the research platform, thereby enhancing client insights and delivering AI-enabled tools and data products.
- Industry Recognition: Prior to joining Barclays, Athreya led data science and machine learning initiatives at top hedge funds like Eisler Capital and Millennium Management, earning broad recognition for her contributions at the intersection of quantitative investing and data science.
- Leadership Awards: Athreya has been named a Forbes 30 Under 30 honoree and has received multiple leadership and innovation awards, highlighting her influence and expertise in the fintech sector.
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- Global Economic Impact: The IMF and World Bank warned of downgrading global growth forecasts and raising inflation projections, particularly affecting emerging markets, highlighting that attacks on energy facilities and ports could lead to sustained supply pressures.
- Legal Controversy: Experts noted that the blockade raises legal issues, as neither the U.S. nor Iran has the authority to close the Strait of Hormuz, with international law prohibiting such actions, which could expose shipping companies to severe sanctions risks.
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- Securities Claims Investigation: Rosen Law Firm is investigating potential securities claims against Barclays PLC (NYSE: BCS) due to allegations of misleading business information, highlighting serious concerns regarding the company's transparency and investor trust.
- Potential Compensation Opportunity: Shareholders who purchased Barclays securities may be entitled to compensation through a contingency fee arrangement, providing a legal avenue for affected investors to recover losses without upfront costs.
- Market Reaction: Following news of Barclays' £600 million ($809.7 million) exposure to the UK mortgage provider MFS, Barclays' American Depositary Shares fell by 3.99% on February 27, 2026, and 2.3% on March 2, 2026, indicating market apprehension about the bank's financial stability.
- Law Firm Background: Rosen Law Firm specializes in securities class actions and has recovered over $438 million for investors in 2019 alone, demonstrating its strong track record and expertise in handling complex securities litigation effectively.
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- Significant Stock Decline: Wix.com's stock price has plummeted nearly 23% over the past week, closing at $65.13 on Friday, which reflects market concerns regarding the company's future prospects and a market cap now at $3.7 billion.
- Analyst Downgrade: Andrew Boone from Citizens downgraded Wix.com from 'outperform' to 'market perform', citing the company's unconventional share buyback via a modified Dutch auction, which resulted in nearly 17.6 million shares repurchased, increasing net debt to almost $1 billion and raising financial risk.
- Price Target Adjustment: Barclays' Trevor Young lowered his price target for Wix.com from $160 to $155, yet maintained an 'overweight' rating, indicating some level of confidence in the company's long-term value despite the downgrade.
- AI Disruption Risk: Analysts express concerns about potential disruption from artificial intelligence, particularly in web design and modification, as AI models are increasingly capable of performing these tasks, which could threaten Wix.com's market position and profitability.
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- Analyst Downgrade: Andrew Boone from Citizens downgraded Wix.com from 'outperform' to 'market perform', reflecting concerns about the company's future performance, particularly as its stock price plummeted nearly 23% over the past week.
- Impact of Buyback Plan: Wix.com repurchased nearly 17.6 million shares, about 30% of its outstanding shares, through a modified Dutch auction, which aimed to save costs; however, Boone noted this has saddled the company with almost $1 billion in net debt, potentially impacting its financial health.
- Price Target Adjustment: Barclays analyst Trevor Young reduced Wix.com's price target from $160 to $155 while maintaining an 'overweight' rating, indicating a cautious stance on the company's valuation amid concerns about its future growth prospects.
- AI Disruption Threat: Analysts express widespread concern that artificial intelligence could disrupt Wix.com's business, particularly in web design and modification, as the rapid advancement of AI technology may undermine the company's competitive position, further heightening investor anxiety.
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