Salesforce Acquires m3ter to Enhance AI Monetization Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Source: seekingalpha
- Acquisition Agreement: Salesforce signed a definitive agreement on Monday to acquire m3ter, a metering and rating platform focused on consumption-based monetization, which will integrate real-time metering, rating, and billing tools into Salesforce's Agentforce Revenue Management, facilitating a shift from fixed subscriptions to flexible, AI-driven pricing models.
- Expected Completion: The acquisition is anticipated to close in Q2 FY2027, pending regulatory approvals, indicating Salesforce's proactive approach to future revenue management strategies in response to market demands for flexible monetization methods.
- Market Reaction: Despite the acquisition announcement, Salesforce's stock fell approximately 1.68% to around $182.55, extending a 4.67% weekly decline; however, analysts suggest that if AI-driven revenue expansion gains traction post-integration, investors may re-rate the stock positively.
- Executive Commentary: Meredith Schmidt, EVP & GM of Agentforce Revenue Management at Salesforce, stated that m3ter will enable native consumption billing across the entire platform, reflecting the company's keen insight into market demand shifts and strategic adaptability.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 166.450
Low
223.00
Averages
326.40
High
405.00
Current: 166.450
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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