Rush Enterprises announces Q3 EPS of 83 cents, down from 97 cents last year.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 29 2025
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Q3 Revenue Decline: Rush Enterprises reported Q3 revenue of $1.88 billion, a decrease from $1.896 billion in the previous year, reflecting ongoing challenges in the commercial vehicle industry.
Market Challenges: The industry is facing depressed freight rates, overcapacity, and economic uncertainty, which are affecting vehicle replacement decisions among customers.
Regulatory Concerns: Clarity on upcoming tariffs for commercial vehicles and parts is overshadowed by ongoing regulatory ambiguity, particularly regarding engine emissions.
Mixed Sales Performance: While there were modest gains in aftermarket revenue and light-duty vehicle sales, overall demand for new heavy-duty and medium-duty commercial vehicles remained weak.
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About RUSHB
Rush Enterprises, Inc. operates a network of commercial vehicle dealerships in North America, with over 150 locations across 23 states in the United States and 15 dealerships plus six associate locations in Ontario, Canada. The Company operates through one reportable business segment, which is Truck Segment. Truck Segment includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. Through its network of Rush Truck Centers, it provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It offers third party financing to assist customers in purchasing new and used commercial vehicles.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Rush Enterprises Approves $150 Million Stock Repurchase Program
- Repurchase Program Initiation: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's strong confidence in its future cash flow generation.
- Strong Financial Performance: Despite ongoing industry challenges, Rush highlighted that its successful strategic initiatives and expense management have enhanced its earnings power, positioning the company to maintain resilience through market fluctuations.
- Historical Buyback Replacement: The new program replaces the previous repurchase plan initiated on December 3, 2024, which was later increased to $200 million on May 29, 2025, demonstrating the company's ongoing commitment to returning capital to shareholders.
- Flexible Repurchase Strategy: The new repurchase program will be executed flexibly based on market conditions and stock prices, set to expire on December 31, 2026, further enhancing the company's capital management capabilities in uncertain markets.

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Rush Enterprises Approves $150 Million Stock Repurchase Program
- Stock Repurchase Program: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's confidence in its future cash flow and aiming to enhance shareholder returns.
- Financial Performance Confidence: CEO W.M. Rush stated that despite challenging industry conditions, the company's financial results demonstrate strong free cash flow capabilities, indicating its profitability amidst market fluctuations.
- Strategic Adjustment: The new repurchase program replaces the previous $200 million plan set to expire on December 31, 2025, showcasing the company's flexibility in optimizing capital allocation and enhancing shareholder value.
- Market Adaptability: Rush emphasized that through diversifying its customer base and effective cost management, the company can maintain resilience during industry peaks and troughs, continuing to invest in growth strategies while returning capital to shareholders.

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