Rumble and Other Liquid Options See Borrow Rate Increases
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy RUM?
Latest data shows the largest indicative borrow rate increases among liquid option names include: Rumble (RUM) 10.92% +3.54, ZIM Integrated Shipping Services (ZIM) 13.40% +3.15, Serve Robotics Inc (SERV) 17.01% +2.26, Direxion Daily Small Cap Bear 3X Shares (TZA) 14.23% +0.80, Powershares Loan ETF (BKLN) 19.88% +0.79, ProShares UltraShort Lehman 20 plus Year Treasury (TBT) 17.20% +0.75, iShares High Yield Corporate Bond ETF (HYG) 4.62% +0.69, Upexi (UPXI) 27.96% +0.69, Direxion S&P Biotech Bull 3X (LABU) 15.75% +0.63, and T-REX 2X LONG NVIDIA DAILY (NVDX) 10.31% +0.40.
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Analyst Views on RUM
Wall Street analysts forecast RUM stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 8.170
Low
22.00
Averages
22.00
High
22.00
Current: 8.170
Low
22.00
Averages
22.00
High
22.00
No data
About RUM
Rumble Inc. is a video sharing platform and cloud services provider. The Company comprises two businesses: Rumble Services and Rumble Cloud. Rumble Services consists of Rumble Video, Rumble Studio, Rumble Advertising Center (RAC) and Rumble Wallet. Rumble Video is primarily enabled through its flagship product, Rumble.com, a free-to-use video sharing and livestreaming platform on which users can watch, share, like, comment and upload videos. Using Rumble Studio, creators can establish a variety of custom settings for their livestream, set up, go-live and control their livestream across multiple social platforms. Rumble Advertising Center is its proprietary advertising marketplace and network designed to facilitate transactions for advertisers seeking to access Rumble.com traffic and traffic from other publishers on the RAC network. Rumble Cloud is an infrastructure as a service (IaaS) offering consisting of a portfolio of compute, storage, security and networking offerings.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Rumble Q1 2026 Earnings Call Insights
- Cloud Transformation: Rumble's CEO Christopher Pavlovski stated that the transaction with Northern Data is expected to close in June, marking Rumble's entry into the Cloud and Agentic AI era, with Cloud becoming a pillar alongside video, driving significant business transformation.
- Financial Performance: For Q1 2026, Rumble reported revenue of $25.5 million, reflecting a year-over-year increase of $2.6 million primarily driven by audience monetization revenues, despite an $800,000 decrease in other initiatives, showcasing the company's efforts in revenue diversification.
- User Growth: Rumble's monthly active users reached 56 million, attributed to international expansion and the promotion of Rumble Shorts, although the lack of monetization for Shorts negatively impacted ARPU, with plans to roll out monetization strategies in the second half of the year to address this issue.
- Advertising Commitment: Tether's $100 million advertising commitment has begun to scale in Q2, with expectations for significant growth in Rumble Wallet in the second half of the year, indicating the company's potential in advertising revenue generation.
See More
Rumble Reports Q1 Net Loss of $30.2 Million Amid Rising Costs
- Deteriorating Financials: Rumble's net loss widened to $30.2 million in Q1, translating to a loss of $0.12 per share, significantly increasing from a $2.6 million loss a year ago and missing consensus estimates, indicating severe challenges in profitability.
- Lackluster Revenue Growth: Despite reaching 56 million monthly average users, Rumble's net sales only grew by 7% to a record $25.5 million, falling short of market expectations, reflecting pressure on user growth and revenue conversion.
- Rising Costs Impacting Profits: Increased marketing expenses, acquisition-related costs, and R&D spending have significantly eroded Rumble's profits, leading to an adjusted EBITDA loss of $21 million, which, while an improvement from last year's $23 million loss, underscores the urgency of cost control.
- Data Reliability Concerns: Rumble expressed concerns over the reliability of its monthly active user data due to the transition to Google Analytics, which may lead to discrepancies affecting future user growth forecasts and market performance, adding uncertainty for investors.
See More
Enhanced Partners with Rumble for Content Distribution
- Partnership Announcement: Enhanced has formed a strategic partnership with Rumble, making Rumble the official distribution partner for the inaugural Enhanced Games, set to be broadcast live from Las Vegas on May 24, 2026, which is expected to attract a large audience and enhance brand visibility.
- Live Streaming Schedule: The opening events will be streamed at 6:30 PM EST/3:30 PM PST on Rumble.com, which is anticipated to provide a broad viewer base for the Enhanced Games, thereby driving future revenue growth for the company.
- Marketing Strategy: Through the collaboration with Rumble, Enhanced aims to leverage the Rumble Advertising Center to lower customer acquisition costs (CAC) and improve average order value (AOV), which will help expand its user base for the Live Enhanced platform.
- Innovative Sports Event: The Enhanced Games aim to elevate athlete performance through scientific innovation and transparency, and are expected to offer unprecedented financial incentives to participating athletes, further solidifying the company's leadership position in the performance medicine sector.
See More
Rumble Advances in Northern Data Acquisition with Major Share Tender
- Acquisition Progress: Rumble secured over 5 million shares of Northern Data in the first acceptance phase, raising its ownership to approximately 81.3%, indicating smooth progress towards closing the deal expected in mid-June.
- Confirmed Deal Structure: Rumble's final offer remains fixed at 2.0281 shares of Rumble Class A common stock for each Northern Data share, which will enhance Rumble Cloud's capabilities by adding around 22,400 Nvidia GPUs.
- Strategic Supply Agreement: Rumble has established a GPU supply agreement with Tether, which is expected to purchase up to $150 million in GPU-based computing services over two years post-acquisition, further solidifying Rumble's position in the digital asset ecosystem.
- Bullish Market Sentiment: Retail sentiment around Rumble stock on Stocktwits remains bullish, with users suggesting that the acquisition will elevate Rumble to the seventh largest cloud provider, generating $200 million in revenue at a 73% growth rate.
See More
Rumble (RUM) to Announce Q1 Earnings on May 14
- Earnings Announcement: Rumble is set to release its Q1 2023 earnings report on May 14, after market close, with consensus EPS estimated at -$0.09 and revenue projected at $25.98 million, reflecting a 9.6% year-over-year growth.
- Performance Expectations: Over the past year, Rumble has failed to meet EPS estimates 100% of the time, while achieving revenue estimates only 25% of the time, indicating significant challenges in profitability.
- Market Reaction Anticipation: Given Rumble's poor performance in previous earnings reports, investor sentiment is cautious ahead of the upcoming announcement, which may lead to increased stock price volatility.
- Industry Context: As a small-cap communication services company, Rumble's post-earnings performance may prompt a reevaluation of its growth potential in a highly competitive market landscape.
See More
Rumble and Northern Data Merger Transaction Progress
- Transaction Progress: As of May 4, 2026, 16% of Northern Data shares not subject to transaction support agreements have been tendered, bringing total secured shares to 77%, indicating strong investor interest and enhancing the likelihood of successful merger completion.
- Regulatory Approval: Rumble received final regulatory approval from the UAE Ministry of Economy on April 29, 2026, marking a critical milestone for the merger transaction and ensuring a smoother process ahead by reducing potential legal hurdles.
- Shareholder Recommendation: The Management and Supervisory Boards of Northern Data unanimously recommend that shareholders accept the offer, reflecting confidence in the merger's prospects and expected enhancement of the company's market position in AI computation and cloud infrastructure.
- Liquidity Risk: Following the merger, Northern Data shares will be delisted promptly, posing significant liquidity and price transparency risks for shareholders who do not tender their shares, potentially impacting their investment value and urging shareholders to make timely decisions.
See More
Rumble Q1 2026 Earnings Call Insights
- Cloud Transformation: Rumble's CEO Christopher Pavlovski stated that the transaction with Northern Data is expected to close in June, marking Rumble's entry into the Cloud and Agentic AI era, with Cloud becoming a pillar alongside video, driving significant business transformation.
- Financial Performance: For Q1 2026, Rumble reported revenue of $25.5 million, reflecting a year-over-year increase of $2.6 million primarily driven by audience monetization revenues, despite an $800,000 decrease in other initiatives, showcasing the company's efforts in revenue diversification.
- User Growth: Rumble's monthly active users reached 56 million, attributed to international expansion and the promotion of Rumble Shorts, although the lack of monetization for Shorts negatively impacted ARPU, with plans to roll out monetization strategies in the second half of the year to address this issue.
- Advertising Commitment: Tether's $100 million advertising commitment has begun to scale in Q2, with expectations for significant growth in Rumble Wallet in the second half of the year, indicating the company's potential in advertising revenue generation.
See More
Rumble Reports Q1 Net Loss of $30.2 Million Amid Rising Costs
- Deteriorating Financials: Rumble's net loss widened to $30.2 million in Q1, translating to a loss of $0.12 per share, significantly increasing from a $2.6 million loss a year ago and missing consensus estimates, indicating severe challenges in profitability.
- Lackluster Revenue Growth: Despite reaching 56 million monthly average users, Rumble's net sales only grew by 7% to a record $25.5 million, falling short of market expectations, reflecting pressure on user growth and revenue conversion.
- Rising Costs Impacting Profits: Increased marketing expenses, acquisition-related costs, and R&D spending have significantly eroded Rumble's profits, leading to an adjusted EBITDA loss of $21 million, which, while an improvement from last year's $23 million loss, underscores the urgency of cost control.
- Data Reliability Concerns: Rumble expressed concerns over the reliability of its monthly active user data due to the transition to Google Analytics, which may lead to discrepancies affecting future user growth forecasts and market performance, adding uncertainty for investors.
See More
Enhanced Partners with Rumble for Content Distribution
- Partnership Announcement: Enhanced has formed a strategic partnership with Rumble, making Rumble the official distribution partner for the inaugural Enhanced Games, set to be broadcast live from Las Vegas on May 24, 2026, which is expected to attract a large audience and enhance brand visibility.
- Live Streaming Schedule: The opening events will be streamed at 6:30 PM EST/3:30 PM PST on Rumble.com, which is anticipated to provide a broad viewer base for the Enhanced Games, thereby driving future revenue growth for the company.
- Marketing Strategy: Through the collaboration with Rumble, Enhanced aims to leverage the Rumble Advertising Center to lower customer acquisition costs (CAC) and improve average order value (AOV), which will help expand its user base for the Live Enhanced platform.
- Innovative Sports Event: The Enhanced Games aim to elevate athlete performance through scientific innovation and transparency, and are expected to offer unprecedented financial incentives to participating athletes, further solidifying the company's leadership position in the performance medicine sector.
See More
Rumble Advances in Northern Data Acquisition with Major Share Tender
- Acquisition Progress: Rumble secured over 5 million shares of Northern Data in the first acceptance phase, raising its ownership to approximately 81.3%, indicating smooth progress towards closing the deal expected in mid-June.
- Confirmed Deal Structure: Rumble's final offer remains fixed at 2.0281 shares of Rumble Class A common stock for each Northern Data share, which will enhance Rumble Cloud's capabilities by adding around 22,400 Nvidia GPUs.
- Strategic Supply Agreement: Rumble has established a GPU supply agreement with Tether, which is expected to purchase up to $150 million in GPU-based computing services over two years post-acquisition, further solidifying Rumble's position in the digital asset ecosystem.
- Bullish Market Sentiment: Retail sentiment around Rumble stock on Stocktwits remains bullish, with users suggesting that the acquisition will elevate Rumble to the seventh largest cloud provider, generating $200 million in revenue at a 73% growth rate.
See More
Rumble (RUM) to Announce Q1 Earnings on May 14
- Earnings Announcement: Rumble is set to release its Q1 2023 earnings report on May 14, after market close, with consensus EPS estimated at -$0.09 and revenue projected at $25.98 million, reflecting a 9.6% year-over-year growth.
- Performance Expectations: Over the past year, Rumble has failed to meet EPS estimates 100% of the time, while achieving revenue estimates only 25% of the time, indicating significant challenges in profitability.
- Market Reaction Anticipation: Given Rumble's poor performance in previous earnings reports, investor sentiment is cautious ahead of the upcoming announcement, which may lead to increased stock price volatility.
- Industry Context: As a small-cap communication services company, Rumble's post-earnings performance may prompt a reevaluation of its growth potential in a highly competitive market landscape.
See More
Rumble and Northern Data Merger Transaction Progress
- Transaction Progress: As of May 4, 2026, 16% of Northern Data shares not subject to transaction support agreements have been tendered, bringing total secured shares to 77%, indicating strong investor interest and enhancing the likelihood of successful merger completion.
- Regulatory Approval: Rumble received final regulatory approval from the UAE Ministry of Economy on April 29, 2026, marking a critical milestone for the merger transaction and ensuring a smoother process ahead by reducing potential legal hurdles.
- Shareholder Recommendation: The Management and Supervisory Boards of Northern Data unanimously recommend that shareholders accept the offer, reflecting confidence in the merger's prospects and expected enhancement of the company's market position in AI computation and cloud infrastructure.
- Liquidity Risk: Following the merger, Northern Data shares will be delisted promptly, posing significant liquidity and price transparency risks for shareholders who do not tender their shares, potentially impacting their investment value and urging shareholders to make timely decisions.
See More
