Rise Wellness Launches New Clear Protein Beverage
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 25 2026
0mins
Should l Buy USNA?
Source: PRnewswire
- Product Expansion: Rise Wellness has launched Protein Pop Plus at all 607 Costco locations in the U.S., a carbonated clear protein beverage delivering 30 grams of protein per can, marking a significant expansion in the brand's presence in the functional beverage market.
- Market Differentiation: Protein Pop Plus combines whey protein isolate and bovine collagen, offering a drinking experience more akin to soda than traditional protein shakes, catering to consumer demand for lighter nutrition options.
- Health Positioning: The beverage is free from sugar, artificial sweeteners, and caffeine, aiming to provide a satisfying alternative for consumers seeking functional nutrition, thereby enhancing the brand's competitive edge in the market.
- Future Outlook: Protein Pop Plus will be showcased at the 2026 Natural Products Expo West, expected to attract more consumer attention and drive the brand's continued growth in the health beverage sector.
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Analyst Views on USNA
Wall Street analysts forecast USNA stock price to rise
1 Analyst Rating
0 Buy
1 Hold
0 Sell
Hold
Current: 17.220
Low
39.00
Averages
39.00
High
39.00
Current: 17.220
Low
39.00
Averages
39.00
High
39.00
No data
About USNA
USANA Health Sciences, Inc. and subsidiaries is a global nutrition, personal health and wellness company that develops and manufactures science-based nutritional and personal care products. Its segments include Direct selling and Hiya direct-to-consumer. The Direct Selling segment develops and manufactures science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a provider of children’s health and wellness products in the United States that are distributed through the direct-to-consumer channel. Its product line includes USANA Nutritionals Optimizers, Essentials/CellSentials, and Foods. USANA Nutritionals Optimizers products include Proflavanol, CoQuinone 30, and BiOmega-3. Essentials/CellSentials products include USANA CellSentials and HealthPak 100.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Challenges of New Year Resolutions: Studies indicate that most health-related New Year's resolutions are abandoned within months, with commitment rates often dropping below 50% by spring, highlighting the need for effective daily habits and accountability systems to enhance long-term health results.
- Timing for Health Goal Reset: Guest believes April is a crucial time to reassess health habits, stressing that instead of setting new goals, one should focus on improving existing systems to refocus on health as early-year momentum fades.
- Power of Community Support: Guest points out that personal accountability and community support are key to success, referencing Benjamin Franklin's method of tracking daily behaviors against defined virtues to increase success odds, emphasizing that small daily actions can lead to lasting change more effectively than intense but short-lived efforts.
See More
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- Lack of Execution: Studies indicate that most health-related New Year's resolutions are abandoned within months, with commitment rates dropping below 50% by spring, highlighting that the lack of execution is a major factor in poor health results.
- Habit Reset: Guest believes April is the ideal time to reassess health habits, stressing the need to focus on better systems rather than new goals to re-establish effective health routines after early-year momentum has waned.
- Importance of Community Support: Guest points out the critical role of accountability in success, emphasizing that having structure and support dramatically increases the odds of success, encouraging individuals to achieve lasting health changes through small daily actions.
See More
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- Nutritional Gap Filling: Health surveys reveal many Americans lack key nutrients, and CellSentials addresses this by providing over 40 essential vitamins and minerals, supporting overall health and immune function effectively.
- Innovative Ingredients: The inclusion of PQQ, known for supporting mitochondrial biogenesis, enhances CellSentials' cellular support capabilities while promoting healthy brain and cognitive function, showcasing USANA's leadership in scientific innovation.
- Ongoing Investment: USANA's continuous investment in research and state-of-the-art manufacturing ensures its products not only meet but exceed industry standards, further solidifying its leadership position in the nutritional products sector.
See More
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- Product Certification: USANA's CellSentials supplement has earned the ConsumerLab.com Seal of Approval, confirming its compliance with rigorous standards for purity, potency, and label accuracy, thereby enhancing consumer confidence in product quality.
- Nutritional Gap Filling: Designed to address the common deficiencies in key nutrients among Americans, such as vitamins A, C, D, E, zinc, and magnesium, CellSentials emphasizes the importance of daily supplementation for overall health support.
- Ingredient Innovation: Featuring over 40 essential vitamins, minerals, and antioxidants, CellSentials includes the patented InCelligence Complex, which enhances the body's natural response to occasional stress and supports healthy brain function.
- Industry Leadership: The ConsumerLab approval reinforces USANA's leadership in scientific innovation and product quality, indicating the company's commitment to exceeding industry expectations through continuous research and high-standard testing.
See More
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- Outstanding Performances: The US Ski & Snowboard team led with 17 medals, while USANA ambassador Alex Ferreira secured his first Olympic Gold in men's freeski halfpipe, marking a significant career milestone that enhances the brand's visibility and influence.
- Diverse Sports Participation: USANA athletes competed in 12 winter sports, including bobsled, biathlon, ice hockey, speed skating, and snowboarding, demonstrating the brand's support for diverse athletic disciplines and increasing its appeal in the global market.
- Long-term Partnerships: USANA's collaboration with US Speedskating, which began in 1999, continued to thrive at the 2026 Winter Games, where the team earned five medals, including an Olympic record in the men's 1000m, further validating the effectiveness and reliability of USANA products in high-level competition.
See More
