Ring Terminates Partnership with Flock Safety Amid Privacy Concerns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 13 2026
0mins
Source: Newsfilter
- Partnership Termination: Amazon's Ring has announced the termination of its partnership with police tech company Flock Safety, a decision made in response to privacy concerns raised after a controversial Super Bowl ad, indicating the company's sensitivity to external pressures.
- Privacy Controversy: Flock's automated license plate reader system has been criticized as a 'surveillance nightmare,' while Ring's 'Search Party' feature faced backlash from privacy advocates, highlighting public apprehension regarding tech companies' collaborations with law enforcement.
- Internal Pressure: Prior to Ring's decision, employees at Salesforce and Google had pressed their CEOs to reconsider ties with ICE and CBP, reflecting a growing concern within the tech industry regarding ethical responsibilities.
- Resource Assessment: Ring stated in its announcement that a comprehensive review revealed the integration with Flock would require significantly more time and resources than anticipated, leading to the cancellation of the planned partnership, which indicates a strategic reassessment within the company.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 261.260
Low
175.00
Averages
280.01
High
325.00
Current: 261.260
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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