Playboy Reports Q1 Revenue of $30.2M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 11 2026
0mins
Reports Q1 revenue $30.2M, consensus $30.71M. Ben Kohn, Chief Executive Officer of Playboy, commented, "Playboy delivered a strong start to 2026, marked by continued revenue growth, a fifth consecutive quarter of positive Adjusted EBITDA, and meaningful progress across each of our strategic pillars. The initial closing of our partnership with UTG enabled us to immediately pay down $15 million of senior debt, further strengthening our balance sheet, with almost $37 million of additional UTG proceeds earmarked for debt reduction. We enter the remainder of 2026 with significant momentum. Our licensing foundation remains highly predictable, anchored by contractual guarantees and almost $333 million in unrecognized future licensing revenue. Honey Birdette is growing while maintaining margins, and our content engine is driving audience growth through Playboy magazine and related programming."
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Analyst Views on PLBY
Wall Street analysts forecast PLBY stock price to rise
1 Analyst Rating
1 Buy
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Moderate Buy
Current: 1.290
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3.00
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3.00
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3.00
Current: 1.290
Low
3.00
Averages
3.00
High
3.00
About PLBY
Playboy, Inc., formerly PLBY Group, Inc., is a global pleasure and leisure lifestyle company. The Company’s flagship consumer brand, Playboy, has its products and content in approximately 180 countries. The Company operates through two segments: Direct-to-Consumer, and Licensing. Its Direct-to-Consumer segment is engaged in the sale of consumer products sold directly to customers online or at brick-and-mortar stores. The Licensing segment includes trademark licenses for third-party consumer products and location-based entertainment businesses. Its products include sexual wellness, style and apparel, gaming and lifestyle, and beauty and grooming.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Playboy Reports Q1 2026 Earnings Highlights
- Significant Revenue Growth: Playboy's consolidated revenue for Q1 reached approximately $30.2 million, reflecting a 5% year-over-year increase, which indicates the company's stable performance in the market and boosts investor confidence.
- Substantial EBITDA Improvement: Adjusted EBITDA was approximately $5 million, up 111% compared to the prior year, demonstrating significant progress in cost control and operational efficiency, thereby enhancing profitability.
- Debt Reduction and Future Plans: The company paid down $15 million of debt through the UTG China transaction and plans to further reduce debt by nearly $37 million, bringing net debt below $100 million, which enhances financial flexibility.
- Strategic Adjustments and New Store Openings: Playboy plans to open five new Honey Birdette stores in top-tier U.S. malls over the next 12 months while optimizing investment returns by reducing future build-out costs by nearly 40%, further solidifying the brand's market position.
See More
Playboy to Announce Q1 Earnings on May 11
- Earnings Announcement: Playboy (PLBY) is set to release its Q1 2023 earnings on May 11 after market close, with a consensus EPS estimate of $0.02, reflecting a significant year-over-year increase of 120%, indicating improved profitability.
- Revenue Expectations: Analysts forecast revenue of $30.71 million, representing a 6.3% year-over-year growth, suggesting a gradual strengthening of sales trends in the market despite ongoing challenges.
- Historical Performance Review: Over the past two years, Playboy has not beaten EPS estimates at all, while achieving a 50% success rate in beating revenue estimates, highlighting relative stability in revenue management but indicating a need for improvement in profitability.
- Market Reaction: Following the progress of Playboy's licensing deal in China, the company's shares have surged by 13%, which not only boosts market confidence in its future growth potential but also indicates that its asset-light strategy is beginning to yield positive results.
See More
Playboy to Release Q1 2026 Financial Results and Host Conference Call
- Earnings Release Schedule: Playboy will release its Q1 2026 financial results on May 11, 2026, after Nasdaq closes, reflecting the company's ongoing commitment to transparency and investor communication.
- Investor Conference Call: Management will host a conference call at 5:00 p.m. Eastern Time on the same day to discuss financial results and provide corporate updates, aiming to enhance investor confidence and facilitate shareholder engagement.
- Participation Details: The U.S. dial-in number for the conference call is 1-877-423-9813, and the international dial-in number is 1-201-689-8573, ensuring convenient access for investors to participate in discussions and strengthen the company's connection with its shareholders.
- Playback Service: A telephone playback of the call will be available until June 11, 2026, providing 24-hour access convenience, demonstrating the company's commitment to investor relations and transparency.
See More
Textile Shares Lagging on Wednesday
- Market Decline: Textile shares collectively fell by approximately 0.9% on Wednesday, indicating a weak trend in the sector that could undermine investor confidence.
- On Holding Leads Decline: On Holding's stock dropped by about 10.2%, making it the worst performer in the industry, reflecting potential operational challenges or weakened market demand facing the company.
- Playboy's Stock Drop: Playboy's shares fell by approximately 3.2%, further exacerbating the overall downward pressure on the textile sector, which may impact its future profitability and market positioning.
- Uncertain Industry Outlook: With the continued decline in textile stocks, investors should monitor for signs of recovery in the sector to assess future investment opportunities and risks.
See More
Playboy Closes Initial Phase of China Joint Venture with UTG Brands
- Joint Venture Launch: Playboy has completed the initial phase of its joint venture with UTG Brands Management Group in China, with UTG acquiring a 16.67% stake for $15 million in cash on March 20, marking the first step in Playboy's plan to sell 50% of its China business, which is expected to simplify operations and reduce costs.
- Debt Reduction Strategy: Playboy intends to use the $15 million proceeds from this transaction to pay down senior secured debt, with nearly $37 million of remaining contracted consideration allocated for further debt reduction, supporting its asset-light strategy and enhancing financial health.
- Earnings Growth Expectation: The company anticipates that the transaction will be immediately accretive to earnings, including expected interest savings, with CEO Ben Kohn highlighting the significant economic upside retained through the joint venture while eliminating the complexity and costs of direct operations.
- Future Revenue Outlook: Playboy expects to receive an additional $30 million in purchase price proceeds and $6 million in brand support payments by January 2028, further solidifying its strategic position in the Chinese market and driving long-term growth.
See More
Playboy's Stock Rises 13.5% After Strong Quarterly Performance
- Strategic Transformation Completed: Playboy CEO Ben Kohn emphasized the successful completion of a strategic transformation, achieving four consecutive quarters of positive adjusted EBITDA, indicating significant improvement in the company's financial health.
- Debt Reduction Plan: Since Q3 2024, Playboy has reduced $58 million in debt and plans to cut an additional $52 million through the imminent UTG China deal, further accelerating its deleveraging process.
- Investment in Content and Digital: Kohn highlighted investments in content, media, digital, and hospitality, particularly the relaunch of the website for a subscription model, which is expected to generate millions in sustainable revenue potential and enhance brand value.
- Operating Expense Challenges: Despite strong performance, management noted that transaction expenses ($1.2 million) and additional brand marketing expenses ($2.1 million) are putting pressure on Q4 operating expenses, potentially impacting short-term profitability.
See More
Playboy Reports Q1 2026 Earnings Highlights
- Significant Revenue Growth: Playboy's consolidated revenue for Q1 reached approximately $30.2 million, reflecting a 5% year-over-year increase, which indicates the company's stable performance in the market and boosts investor confidence.
- Substantial EBITDA Improvement: Adjusted EBITDA was approximately $5 million, up 111% compared to the prior year, demonstrating significant progress in cost control and operational efficiency, thereby enhancing profitability.
- Debt Reduction and Future Plans: The company paid down $15 million of debt through the UTG China transaction and plans to further reduce debt by nearly $37 million, bringing net debt below $100 million, which enhances financial flexibility.
- Strategic Adjustments and New Store Openings: Playboy plans to open five new Honey Birdette stores in top-tier U.S. malls over the next 12 months while optimizing investment returns by reducing future build-out costs by nearly 40%, further solidifying the brand's market position.
See More
Playboy to Announce Q1 Earnings on May 11
- Earnings Announcement: Playboy (PLBY) is set to release its Q1 2023 earnings on May 11 after market close, with a consensus EPS estimate of $0.02, reflecting a significant year-over-year increase of 120%, indicating improved profitability.
- Revenue Expectations: Analysts forecast revenue of $30.71 million, representing a 6.3% year-over-year growth, suggesting a gradual strengthening of sales trends in the market despite ongoing challenges.
- Historical Performance Review: Over the past two years, Playboy has not beaten EPS estimates at all, while achieving a 50% success rate in beating revenue estimates, highlighting relative stability in revenue management but indicating a need for improvement in profitability.
- Market Reaction: Following the progress of Playboy's licensing deal in China, the company's shares have surged by 13%, which not only boosts market confidence in its future growth potential but also indicates that its asset-light strategy is beginning to yield positive results.
See More
Playboy to Release Q1 2026 Financial Results and Host Conference Call
- Earnings Release Schedule: Playboy will release its Q1 2026 financial results on May 11, 2026, after Nasdaq closes, reflecting the company's ongoing commitment to transparency and investor communication.
- Investor Conference Call: Management will host a conference call at 5:00 p.m. Eastern Time on the same day to discuss financial results and provide corporate updates, aiming to enhance investor confidence and facilitate shareholder engagement.
- Participation Details: The U.S. dial-in number for the conference call is 1-877-423-9813, and the international dial-in number is 1-201-689-8573, ensuring convenient access for investors to participate in discussions and strengthen the company's connection with its shareholders.
- Playback Service: A telephone playback of the call will be available until June 11, 2026, providing 24-hour access convenience, demonstrating the company's commitment to investor relations and transparency.
See More
Textile Shares Lagging on Wednesday
- Market Decline: Textile shares collectively fell by approximately 0.9% on Wednesday, indicating a weak trend in the sector that could undermine investor confidence.
- On Holding Leads Decline: On Holding's stock dropped by about 10.2%, making it the worst performer in the industry, reflecting potential operational challenges or weakened market demand facing the company.
- Playboy's Stock Drop: Playboy's shares fell by approximately 3.2%, further exacerbating the overall downward pressure on the textile sector, which may impact its future profitability and market positioning.
- Uncertain Industry Outlook: With the continued decline in textile stocks, investors should monitor for signs of recovery in the sector to assess future investment opportunities and risks.
See More
Playboy Closes Initial Phase of China Joint Venture with UTG Brands
- Joint Venture Launch: Playboy has completed the initial phase of its joint venture with UTG Brands Management Group in China, with UTG acquiring a 16.67% stake for $15 million in cash on March 20, marking the first step in Playboy's plan to sell 50% of its China business, which is expected to simplify operations and reduce costs.
- Debt Reduction Strategy: Playboy intends to use the $15 million proceeds from this transaction to pay down senior secured debt, with nearly $37 million of remaining contracted consideration allocated for further debt reduction, supporting its asset-light strategy and enhancing financial health.
- Earnings Growth Expectation: The company anticipates that the transaction will be immediately accretive to earnings, including expected interest savings, with CEO Ben Kohn highlighting the significant economic upside retained through the joint venture while eliminating the complexity and costs of direct operations.
- Future Revenue Outlook: Playboy expects to receive an additional $30 million in purchase price proceeds and $6 million in brand support payments by January 2028, further solidifying its strategic position in the Chinese market and driving long-term growth.
See More
Playboy's Stock Rises 13.5% After Strong Quarterly Performance
- Strategic Transformation Completed: Playboy CEO Ben Kohn emphasized the successful completion of a strategic transformation, achieving four consecutive quarters of positive adjusted EBITDA, indicating significant improvement in the company's financial health.
- Debt Reduction Plan: Since Q3 2024, Playboy has reduced $58 million in debt and plans to cut an additional $52 million through the imminent UTG China deal, further accelerating its deleveraging process.
- Investment in Content and Digital: Kohn highlighted investments in content, media, digital, and hospitality, particularly the relaunch of the website for a subscription model, which is expected to generate millions in sustainable revenue potential and enhance brand value.
- Operating Expense Challenges: Despite strong performance, management noted that transaction expenses ($1.2 million) and additional brand marketing expenses ($2.1 million) are putting pressure on Q4 operating expenses, potentially impacting short-term profitability.
See More
