Should I Buy PLBY? PLBY 2026 Analysis

Should You Buy Playboy Inc (PLBY) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Sell

Latest Price

1.510

1 Day change

-2.58%

52 Week Range

2.530

Analysis Updated At

2026/01/30

PLBY is not a good buy right now. Despite being deeply oversold, the trend signals are still bearish (negative and expanding MACD), there are no Intellectia buy signals, and the latest quarter shows weakening earnings power. For an impatient buyer who doesn’t want to wait for confirmation, the current setup skews toward further downside rather than a high-confidence bounce.

Technical Analysis

Trend/momentum remains bearish. The MACD histogram (-0.0367) is below zero and negatively expanding, which typically signals downside momentum is strengthening rather than stabilizing. RSI(6) at 15.23 is extremely oversold, which can produce sharp dead-cat bounces, but without reversal confirmation it’s not a reliable entry. Price is trading below S1 (1.594) with the next support at S2 (1.476); resistance overhead is the pivot (1.785) then R1 (1.976). Converging moving averages suggest compression, but with MACD weakening, the bias remains down until price reclaims at least the pivot area. Pattern-based forward stats also lean slightly negative over 1D/1W/1M.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Options positioning is extremely call-heavy: put/call open interest ratio 0.01 (13965 call OI vs 118 put OI) and essentially no put volume (1 put vs 560 calls). Implied volatility is very high (30D IV ~134.94) with elevated IV percentile (69.2), suggesting the market is pricing large moves; however, the skew here looks more like speculative call interest than balanced bullish conviction. Volume vs 30-day average is high (~40.56), but in a low-priced name this can also reflect episodic speculation rather than a durable trend shift.

Technical Summary

Sell

Buy

Positive Catalysts

Technical mean-reversion potential: RSI(
~15 is deeply oversold and can spark a short-term bounce if buyers step in.
Gross margin improved sharply to ~76.02% in 2025/Q3 (+24.58% YoY), which could become a narrative catalyst if sustained.
Extremely call-skewed options positioning can sometimes fuel short-term upside bursts if price starts to lift through near resistance.

Neutral/Negative Catalysts

Momentum is still deteriorating (MACD negative and expanding), implying selling pressure hasn’t exhausted.
Price is below near-term support (S1 1.594), with room to drift toward S2 1.
Latest quarter shows weakening profitability (net income and EPS down sharply YoY), limiting fundamental support.
No recent news catalysts in the past week to justify an immediate reversal or re-rating.
Hedge funds and insiders show neutral activity, offering no strong confidence signal.

Financial Performance

2025/Q3: Revenue was $28.994M, down -1.51% YoY (slight contraction). Net income was $0.46M, down -101.36% YoY, and EPS fell to 0 (-100% YoY), indicating a major deterioration in earnings power versus last year. The notable bright spot is gross margin at 76.02% (+24.58% YoY), but margin expansion didn’t translate into earnings growth in the quarter, which is a negative near-term signal for buyers.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No analyst rating/price target change data was provided, so there’s no visible recent Street upgrade/downgrade trend to lean on. With the available information, the Wall Street pro case would be margin improvement and optionality from a turnaround; the con case is deteriorating bottom-line performance, weak momentum, and lack of a clear catalyst.

1 Analyst Rating

Wall Street analysts forecast PLBY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLBY is 3 USD with a low forecast of 3 USD and a high forecast of 3 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

0 Hold

0 Sell

Moderate Buy

Current: 1.550

Low

Averages

High

Current: 1.550

Low

Averages

High

Lucid Capital

NULL -> Buy

initiated

AI Analysis

2025-07-08

Reason