Pilgrim's Pride Just Bare Chicken Brand Surpasses $1B in Annual Retail Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 hours ago
0mins
Pilgrim's Pride (PPC) said itst Just Bare chicken brand has surpassed $1B in annual retail sales in 2025. "Crossing the $1 billion threshold is a testament not only to the strength of the Just Bare brand, but also to the strategic investments our organization has made in innovation, operational excellence, and consumer-driven growth," said Fabio Sandri, CEO of Pilgrim's. "This milestone reflects our team's commitment to building a modern, high-value prepared foods portfolio - and Just Bare is leading the way." "Just Bare's acceleration reinforces the long-term strategy of JBS (JBS), majority shareholder of Pilgrim's, to grow its value-added and prepared foods capabilities globally," the company said. "A new prepared chicken facility is currently being built in Walker County, Ga. - to produce Just Bare products and meet rising demand for high-quality, convenient protein solutions."
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Analyst Views on PPC
Wall Street analysts forecast PPC stock price to rise
5 Analyst Rating
1 Buy
4 Hold
0 Sell
Hold
Current: 43.760
Low
40.00
Averages
45.80
High
56.00
Current: 43.760
Low
40.00
Averages
45.80
High
56.00
About PPC
Pilgrim's Pride Corporation is engaged in the production, processing, marketing and distribution of fresh, frozen and value-added chicken and pork products to retailers, distributors and foodservice operators. Its segments include United States (U.S.), Europe, and Mexico. Its fresh products consist of refrigerated whole or cut-up chicken, frozen whole chickens, breast fillets, mini breast fillets and prepackaged case-ready chicken. Its prepared products include portion-controlled breast fillets, tenderloins and strips, delicatessen products, salads, formed nuggets and patties and bone-in chicken parts. Its exported products consist of whole chickens and chicken parts sold either refrigerated for distributors in the U.S. or frozen for distribution to export markets. Its market overview consists of chain restaurants, food processors, broad-line distributors and certain other institutions. Its retail market consists of grocery store chains, wholesale clubs and other retail distributors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Just Bare Chicken Brand Surpasses $1 Billion in Annual Sales
- Sales Milestone: Just Bare has surpassed $1 billion in annual retail sales in 2025, achieving a 45% annual growth rate and establishing itself as a leading brand in the frozen and fresh chicken market, demonstrating strong market appeal and consumer demand.
- Market Share Growth: Over the past three years, Just Bare's market share has increased from 1% to 13%, and it now holds the #1 sales pace in the fully cooked chicken category, reflecting significant expansion across major retailers and double-digit distribution growth.
- Innovation and Operational Strength: The success of Just Bare is attributed to the scale, innovation pipeline, and operational strength of the JBS global family, enabling faster innovation and sustained superior performance, thereby reinforcing its leadership position in the high-value prepared foods market.
- New Facility Construction: To meet the rising demand for high-quality, convenient protein solutions, JBS is constructing a new prepared chicken facility in Walker County, Georgia, aimed at enhancing Just Bare's production capacity and market responsiveness.
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- Webcast Registration: Investors and analysts can pre-register for the webcast via the company's investor website to receive a unique PIN for direct access, improving the overall participation experience.
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- Sales Milestone: Just Bare has surpassed $1 billion in annual retail sales in 2025, achieving a 45% annual growth rate and establishing itself as a leading brand in the frozen and fresh chicken market, demonstrating strong market appeal and consumer demand.
- Market Share Growth: Over the past three years, Just Bare's market share has increased from 1% to 13%, and it now holds the #1 sales pace in the fully cooked chicken category, reflecting significant expansion across major retailers and double-digit distribution growth.
- Innovation and Operational Strength: The success of Just Bare is attributed to the scale, innovation pipeline, and operational strength of the JBS global family, enabling faster innovation and sustained superior performance, thereby reinforcing its leadership position in the high-value prepared foods market.
- New Facility Construction: To meet the rising demand for high-quality, convenient protein solutions, JBS is constructing a new prepared chicken facility in Walker County, Georgia, aimed at enhancing Just Bare's production capacity and market responsiveness.
See More
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- Beef Price Surge: The average price of beef in the U.S. has reached a record $6.67 per pound, reflecting a 20.5% increase over the past year, marking the fastest rise since 2018 and highlighting severe supply-demand imbalances.
- Historic Cattle Shortage: According to USDA data, U.S. cattle and calves inventory has fallen to approximately 85 million head, the lowest level since 1951, down about 45 million from the 1975 peak, contributing to ongoing price increases in beef.
- Future Supply Challenges: Even if ranchers begin expanding herds today, new supply is not expected to significantly reach grocery shelves until 2028 at the earliest, indicating the depth of the current cattle contraction and the slow recovery cycle ahead.
- Strong Demand and Price Forecast: The USDA projects total red meat and poultry production to reach 108.4 billion pounds in 2026, with beef production expected to decline again, yet strong consumer demand is anticipated to push beef prices up by 7%.
See More
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- Earnings Miss: Pilgrim's Pride reported a Q4 non-GAAP EPS of $0.68, missing expectations by $0.08, indicating potential challenges in profitability that could affect investor confidence.
- Revenue Beat: The company achieved Q4 revenue of $4.52 billion, a 3.4% year-over-year increase, surpassing market expectations by $130 million, demonstrating resilience supported by stable demand.
- Market Potential: Despite the EPS miss, the company's potential in the broiler chicken market and stable demand may provide a foundation for future growth, warranting attention to its strategic adjustments.
- Financial Review: Historical financial data for Pilgrim's Pride suggests that despite current challenges, the company's revenue resilience could underpin its long-term development, making it a stock to watch closely.
See More
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- Earnings Release Schedule: Pilgrim's Pride Corporation will announce its Q4 and FY 2025 financial results after U.S. market close on February 11, 2026, which is expected to significantly impact investors and analysts.
- Management Conference Call: The company's executives will review the financial and operational results during a conference call on February 12, 2026, at 7:00 a.m. MT, followed by a Q&A session to enhance investor engagement.
- Webcast Registration: Investors and analysts can pre-register for the webcast via the company's investor website to receive a unique PIN for direct access, improving the overall participation experience.
- Replay Availability: The webcast will be available for replay on Pilgrim's website two hours after the call concludes and will remain accessible until April 29, 2026, ensuring that those unable to attend live can still access key information.
See More
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- Market Dynamics: The Australian market shows mixed performance with the Aussie dollar nearing 67 cents against the USD, indicating investor focus on how potential cash rate changes may impact economic conditions, reflecting a demand for stable returns.
- Dividend Stock Appeal: Amid fluctuating market conditions, dividend stocks have become a popular choice for investors seeking reliable returns, particularly high-yield options like Vita Life Sciences and Treasury Wine Estates, offering yields of 3.55% and 7.29%, respectively.
- Cedar Woods Outlook: Cedar Woods Properties, with a market cap of A$703.58 million, presents a mixed picture with a 3.51% dividend yield below top-tier levels, yet a 49.7% payout ratio indicates potential for future dividend growth, especially with record profit guidance for FY2026.
- Lindsay Australia Performance: Lindsay Australia, valued at A$255.20 million, offers a 5.43% dividend yield supported by a 68.8% earnings coverage ratio, but its historical volatility may impact future dividend reliability, despite projected earnings growth of 18.65%.
See More
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- Core CPI Data: The US December core Consumer Price Index rose 2.6% year-over-year, slightly below economists' expectations, indicating persistent inflationary pressures that could influence future monetary policy decisions.
- Food Price Increases: Food prices rose 3.1% year-over-year in December, with dining out prices up 4.1% and at-home food prices up 2.4%, directly impacting consumer spending and corporate profits.
- Beef Price Surge: Beef prices soared, with uncooked ground beef up 15.5%, roasts up 17.5%, and steaks up 17.8%, reflecting a combination of supply shortages and strong demand, with this trend expected to last for several years.
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