Philips Partners with Disney to Integrate Animated Characters into MRI Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 28 2026
0mins
Philips (PHG) and Disney (DIS) announced that Disney animated characters and stories are being incorporated directly into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide to support children undergoing imaging procedures.
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Analyst Views on PHG
About PHG
Koninklijke Philips NV is a Netherlands-based health technology company. The Company's segments include Personal Health businesses, Diagnosis & Treatment businesses, Connected Care businesses and Other. The Personal Health businesses segment is engaged in the health continuum, delivering integrated, connected solutions that support healthier lifestyles and those living with chronic disease as well as oral healthcare and mother and child care support. The Diagnosis & Treatment businesses segment delivers precision medicine and treatment, and therapy. The Connected Care businesses segment provides consumers, care givers and clinicians with digital solutions that facilitate care by enabling precision medicine and population health management. The Other segment comprises such items, as innovation, emerging businesses, royalties, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Research and Innovation Strategy: The collaboration includes a research agreement and joint innovation strategy to evaluate AI and digital health tools designed to improve workflow efficiency, throughput, and cost management, thereby providing long-term business growth potential for both parties.
See More
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- Innovation and R&D Focus: The collaboration will focus on validating the performance of new tools and technologies, with expectations to improve throughput and workflow efficiency through AI and digital tools, helping WellSpan reclaim over 500,000 hours of workforce time annually, significantly enhancing operational efficiency.
- Long-term Commercial Agreement: Philips has been designated as WellSpan's preferred vendor across all imaging modalities, covering 12 hospitals and diagnostic imaging centers, ensuring a consistent patient experience across locations and reducing access barriers for patients.
- Transforming Future Care: By combining Philips' technological leadership with WellSpan's clinical expertise, this collaboration aims to drive measurable improvements in patient care quality and operational performance, establishing a scalable AI-driven platform that shapes the future of care delivery.
See More
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- Measurement Automation: The Auto Measure Abdomen feature of Elevate Plus automates routine measurement steps using AI, reducing scanning time by up to 30% while maintaining 93% accuracy, significantly improving workflow efficiency in ultrasound operations.
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