Philips Partners with Disney to Integrate Animated Characters into MRI Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Philips (PHG) and Disney (DIS) announced that Disney animated characters and stories are being incorporated directly into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide to support children undergoing imaging procedures.
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About PHG
Koninklijke Philips NV is a Netherlands-based health technology company. The Company's segments include Personal Health businesses, Diagnosis & Treatment businesses, Connected Care businesses and Other. The Personal Health businesses segment is engaged in the health continuum, delivering integrated, connected solutions that support healthier lifestyles and those living with chronic disease as well as oral healthcare and mother and child care support. The Diagnosis & Treatment businesses segment delivers precision medicine and treatment, and therapy. The Connected Care businesses segment provides consumers, care givers and clinicians with digital solutions that facilitate care by enabling precision medicine and population health management. The Other segment comprises such items, as innovation, emerging businesses, royalties, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Philips and Disney Collaborate to Enhance MRI Experience for Children
- Collaboration Background: Philips and Disney announced the integration of beloved Disney animated characters and stories into Philips' MRI environment across 87 countries, aiming to help children divert their attention during imaging procedures and create a more comforting experience.
- Enhanced Child Experience: By incorporating Disney stories into the MRI setting, Philips seeks to help children feel more relaxed during scans, thereby increasing their success rate in completing exams and alleviating anxiety associated with clinical environments.
- Market Reaction: In pre-market trading on the New York Stock Exchange, Philips shares are priced at $26.15, down 1.73%, while Disney shares are at $103.79, down 0.36%, indicating a cautious market response to the collaboration.
- Strategic Significance: This partnership not only enhances the medical experience for children but may also strengthen Philips' competitive position in the medical imaging market, further expanding its influence in the global medical device sector.
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- Efficiency Through Integration: Philips' SmartIQ technology showcased at EuroPCR 2026 achieves over 50% reduction in X-ray dose for coronary procedures, significantly enhancing image quality and safety, thereby enabling clinicians to make more confident decisions during complex interventions.
- Real-Time Guidance for Complexity: The newly launched DeviceGuide integrates live ultrasound and X-ray imaging to provide a unified view, supporting navigation in structural heart procedures, aimed at simplifying workflows and improving patient care quality.
- Radiation Exposure Management: Philips' innovative strategy focuses on integrating imaging, physiology, and procedural guidance to minimize radiation exposure while maintaining image quality, promoting safety for clinical teams and patients in line with the ALARA principle.
- Educational and Training Support: At EuroPCR 2026, Philips will host multiple scientific sessions and hands-on training to help clinicians master advanced techniques, enhancing efficiency and safety in daily operations, further advancing the field of interventional cardiology.
See More
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- Technological Innovation: Philips' SmartIQ technology employs an ultra-low dose protocol that reduces X-ray radiation dose by over 50% in coronary procedures, significantly enhancing image quality and enabling clinicians to obtain clearer images while ensuring patient safety.
- Clinical Trial Results: The first clinical pilot study of SmartIQ has been published in the Journal of the Society for Cardiovascular Angiography & Interventions, indicating that the algorithm scored higher on image quality and was preferred in the majority of blinded comparisons, showcasing its potential in clinical applications.
- Market Showcase: SmartIQ technology will be showcased at the 2026 EuroPCR conference in Paris, where clinicians will share initial case experiences and real-world multicenter results, further validating its clinical value and application prospects.
- Long-term Commitment: The launch of SmartIQ reflects Philips' long-term commitment to reducing radiation exposure in image-guided therapy, combining innovations like DoseAware to provide clinicians with the image quality they need while minimizing radiation risks for patients and healthcare staff.
See More
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- Technological Integration Advantage: The program combines advanced remote monitoring technologies with digitally connected care pathways, ensuring real-time transmission of critical clinical parameters such as ECG and oxygen saturation to healthcare professionals, thereby improving the efficiency and quality of medical services.
- Addressing Healthcare Demand: This initiative aims to respond to the rising healthcare demands of an aging population while alleviating pressure on hospitals and clinical staff, promoting equitable access to high-quality care in both urban and remote areas, which holds significant social importance.
- Future Healthcare Model: Julia Strandberg, Chief Business Leader at Philips, stated that this collaboration represents a shift in healthcare delivery in Sweden, as the consortium combines digital innovation with clinical expertise to promote a scalable, sustainable, patient-centered care model across Europe.
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- Executive Reappointments: The reappointments of Paul Stoffels, Herna Verhagen, and Sanjay Poonen to the Supervisory Board ensure expertise and continuity during the company's strategic transition, aiding in improved governance and decision-making efficiency.
- CEO Reappointment: Roy Jakobs was reappointed as President/CEO and Chairman of the Board, reflecting shareholder confidence in his leadership, which is anticipated to further enhance Philips' execution, innovation, and performance.
- Shareholder Support: Jakobs expressed gratitude for the ongoing trust from shareholders and the Supervisory Board, emphasizing collaboration with new board members to deliver sustainable value and profitable growth, indicating a positive outlook for the company's future.
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- Positive Market Reaction: Following the peace news, the S&P 500 and Nasdaq reached new records at 7,365.12 and 25,838.94 respectively, while Japan's Nikkei 225 surged above 62,000, reflecting investor optimism in the face of geopolitical tensions.
- Oil Price Volatility: U.S. crude futures fell below $100 for the first time since late April, closing at $95.08 per barrel, while international benchmark Brent dropped nearly 8% to $101.27, indicating market uncertainty regarding future supply and demand dynamics.
- Jet Fuel Shortage: Global jet fuel exports plummeted 30% to 1.3 million barrels per day in April, highlighting the impact of Middle Eastern supply disruptions on Asia and Europe, suggesting that despite rising hopes for peace, the energy crisis remains a significant concern.
See More
Philips and Disney Collaborate to Enhance MRI Experience for Children
- Collaboration Background: Philips and Disney announced the integration of beloved Disney animated characters and stories into Philips' MRI environment across 87 countries, aiming to help children divert their attention during imaging procedures and create a more comforting experience.
- Enhanced Child Experience: By incorporating Disney stories into the MRI setting, Philips seeks to help children feel more relaxed during scans, thereby increasing their success rate in completing exams and alleviating anxiety associated with clinical environments.
- Market Reaction: In pre-market trading on the New York Stock Exchange, Philips shares are priced at $26.15, down 1.73%, while Disney shares are at $103.79, down 0.36%, indicating a cautious market response to the collaboration.
- Strategic Significance: This partnership not only enhances the medical experience for children but may also strengthen Philips' competitive position in the medical imaging market, further expanding its influence in the global medical device sector.
See More
Philips Showcases Innovations in Cardiac Intervention Technology
- Efficiency Through Integration: Philips' SmartIQ technology showcased at EuroPCR 2026 achieves over 50% reduction in X-ray dose for coronary procedures, significantly enhancing image quality and safety, thereby enabling clinicians to make more confident decisions during complex interventions.
- Real-Time Guidance for Complexity: The newly launched DeviceGuide integrates live ultrasound and X-ray imaging to provide a unified view, supporting navigation in structural heart procedures, aimed at simplifying workflows and improving patient care quality.
- Radiation Exposure Management: Philips' innovative strategy focuses on integrating imaging, physiology, and procedural guidance to minimize radiation exposure while maintaining image quality, promoting safety for clinical teams and patients in line with the ALARA principle.
- Educational and Training Support: At EuroPCR 2026, Philips will host multiple scientific sessions and hands-on training to help clinicians master advanced techniques, enhancing efficiency and safety in daily operations, further advancing the field of interventional cardiology.
See More
Philips Launches SmartIQ Technology to Reduce Radiation Dose in Coronary Imaging
- Technological Innovation: Philips' SmartIQ technology employs an ultra-low dose protocol that reduces X-ray radiation dose by over 50% in coronary procedures, significantly enhancing image quality and enabling clinicians to obtain clearer images while ensuring patient safety.
- Clinical Trial Results: The first clinical pilot study of SmartIQ has been published in the Journal of the Society for Cardiovascular Angiography & Interventions, indicating that the algorithm scored higher on image quality and was preferred in the majority of blinded comparisons, showcasing its potential in clinical applications.
- Market Showcase: SmartIQ technology will be showcased at the 2026 EuroPCR conference in Paris, where clinicians will share initial case experiences and real-world multicenter results, further validating its clinical value and application prospects.
- Long-term Commitment: The launch of SmartIQ reflects Philips' long-term commitment to reducing radiation exposure in image-guided therapy, combining innovations like DoseAware to provide clinicians with the image quality they need while minimizing radiation risks for patients and healthcare staff.
See More
Philips-Led Consortium Wins Stockholm Hospital-at-Home Contract
- Home Care Innovation: The consortium of Philips, Cuviva, and Vingmed has been awarded a contract through Karolinska University Hospital to implement a hospital-at-home initiative in the Stockholm region, expected to serve over 2 million patients, significantly enhancing the ability to deliver hospital-level care at home.
- Technological Integration Advantage: The program combines advanced remote monitoring technologies with digitally connected care pathways, ensuring real-time transmission of critical clinical parameters such as ECG and oxygen saturation to healthcare professionals, thereby improving the efficiency and quality of medical services.
- Addressing Healthcare Demand: This initiative aims to respond to the rising healthcare demands of an aging population while alleviating pressure on hospitals and clinical staff, promoting equitable access to high-quality care in both urban and remote areas, which holds significant social importance.
- Future Healthcare Model: Julia Strandberg, Chief Business Leader at Philips, stated that this collaboration represents a shift in healthcare delivery in Sweden, as the consortium combines digital innovation with clinical expertise to promote a scalable, sustainable, patient-centered care model across Europe.
See More
Philips AGM 2026 Approves All Proposals
- Board Member Appointment: At the 2026 AGM, Philips appointed John DeFord to the Supervisory Board, enhancing the company's leadership in MedTech, which is expected to drive innovation and regulatory compliance.
- Executive Reappointments: The reappointments of Paul Stoffels, Herna Verhagen, and Sanjay Poonen to the Supervisory Board ensure expertise and continuity during the company's strategic transition, aiding in improved governance and decision-making efficiency.
- CEO Reappointment: Roy Jakobs was reappointed as President/CEO and Chairman of the Board, reflecting shareholder confidence in his leadership, which is anticipated to further enhance Philips' execution, innovation, and performance.
- Shareholder Support: Jakobs expressed gratitude for the ongoing trust from shareholders and the Supervisory Board, emphasizing collaboration with new board members to deliver sustainable value and profitable growth, indicating a positive outlook for the company's future.
See More
Iran-U.S. Peace Deal Hopes Boost Markets
- Peace Deal Prospects: The U.S. and Iran are reportedly close to a 14-point memorandum of understanding aimed at ending hostilities and establishing a framework for nuclear negotiations, which, despite lacking details, has raised market optimism and driven stock prices higher.
- Positive Market Reaction: Following the peace news, the S&P 500 and Nasdaq reached new records at 7,365.12 and 25,838.94 respectively, while Japan's Nikkei 225 surged above 62,000, reflecting investor optimism in the face of geopolitical tensions.
- Oil Price Volatility: U.S. crude futures fell below $100 for the first time since late April, closing at $95.08 per barrel, while international benchmark Brent dropped nearly 8% to $101.27, indicating market uncertainty regarding future supply and demand dynamics.
- Jet Fuel Shortage: Global jet fuel exports plummeted 30% to 1.3 million barrels per day in April, highlighting the impact of Middle Eastern supply disruptions on Asia and Europe, suggesting that despite rising hopes for peace, the energy crisis remains a significant concern.
See More
