Should I Buy PHG? PHG 2026 Analysis

Should You Buy Koninklijke Philips NV (PHG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

29.250

1 Day change

0.79%

52 Week Range

30.300

Analysis Updated At

2026/01/26

Koninklijke Philips NV (PHG) is not a strong buy at the moment for a beginner investor with a long-term strategy and $50,000-$100,000 available. While the company has shown some positive financial growth and innovation, the lack of strong buy signals, neutral analyst ratings, and ongoing regulatory concerns make it prudent to hold off on investing right now.

Technical Analysis

The technical indicators show a mixed picture. The MACD is slightly positive, RSI is neutral, and moving averages are bullish. However, the stock is trading close to its pivot level (29.42), with resistance at 30.15 and support at 28.69. This suggests limited immediate upside potential.

Options Data

Bearish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Philips has been recognized as a Top 100 Global Innovator for the 13th consecutive year.
Launch of the Verida spectral CT system using AI technology.
Helium-free MRI magnet technology has achieved significant adoption, saving six million liters of liquid helium globally.

Neutral/Negative Catalysts

Hedge funds are heavily selling the stock, with a 30126.47% increase in selling activity last quarter.
Analysts have neutral ratings and limited optimism, with price targets mostly around EUR 25, which is below the current pre-market price.
Regulatory and execution concerns persist, as highlighted by analysts.

Financial Performance

In Q3 2025, Philips reported a 4.56% YoY revenue increase, an 8.15% YoY net income increase, and a 4.76% YoY EPS growth. However, gross margin dropped by 3.12% YoY, indicating some pressure on profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is neutral, with recent price targets ranging from EUR 19.60 to EUR 27. The consensus reflects limited growth expectations and ongoing concerns about the company's execution and regulatory challenges.

Analyst Rating

Wall Street analysts forecast PHG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PHG is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 29.020

Low

Averages

High

Current: 29.020

Low

Averages

High

Citi

Neutral

maintain

AI Analysis

2026-01-09

Reason

Citi

Price Target

AI Analysis

2026-01-09

maintain

Neutral

Reason

Citi raised the firm's price target on Philips to EUR 25 from EUR 23 and keeps a Neutral rating on the shares.

RBC Capital

Natalia Webster

Sector Perform

initiated

€25

2025-12-17

Reason

RBC Capital

Natalia Webster

Price Target

€25

2025-12-17

initiated

Sector Perform

Reason

RBC Capital analyst Natalia Webster initiated coverage of Philips with a Sector Perform rating and EUR 25 price target. The firm sees the stock's relative valuation as justified given the company's lower sales growth potential, lower margins and returns. Philips' ongoing regulatory and execution concerns also warrant caution, the analyst tells investors in a research note.

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PHG Should I Buy

PHG Should I Buy

Should You Buy Koninklijke Philips NV (PHG) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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