OUTFRONT Media Partners with AdQuick for OOH Innovation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy OUT?
Source: PRnewswire
- Strategic Partnership: OUTFRONT Media has entered into a three-year exclusive partnership with AdQuick, committing up to $20 million to support AdQuick's OOH sales cloud product, aiming to enhance advertising effectiveness and market competitiveness through resource integration.
- Technological Integration Benefits: This collaboration will unify OUTFRONT's national advertising network with AdQuick's technology platform, optimizing the planning, execution, and measurement processes of advertising campaigns, thereby accelerating deployment speed and improving transparency to help advertisers achieve measurable business outcomes faster.
- Market Influence Enhancement: By partnering with AdQuick, OUTFRONT can streamline sales operations and enhance market responsiveness, further solidifying its leadership position in the U.S. OOH advertising market while providing advertisers with more efficient services and reporting.
- Future Development Potential: This partnership not only reflects OUTFRONT's commitment to innovation but also propels the future development of OOH and IRL media, assisting advertisers in achieving better brand value and business outcomes in a rapidly changing market environment.
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Analyst Views on OUT
Wall Street analysts forecast OUT stock price to fall
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 26.340
Low
23.00
Averages
25.14
High
28.00
Current: 26.340
Low
23.00
Averages
25.14
High
28.00
About OUT
OUTFRONT Media Inc. and its subsidiaries is a real estate investment trust (REIT), which provides advertising space (displays) on out-of-home advertising structures and sites in the United States. The Company’s segments include Billboard and Transit. The Company’s inventory consists of billboard displays, which are primarily located on the heavily traveled highways and roadways in top Nielsen Designated Market Areas (DMAs), and transit advertising displays operated under exclusive multi-year contracts with municipalities in large cities across the United States. The Company's portfolio provides its customers with a range of options, from national, brand-building campaigns to hyper-local campaigns. In addition to leasing displays, it provides other value-added services to its customers, such as pre-campaign category research, consumer insights, print production, creative services and post-campaign tracking and analytics.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Revenue Growth: OUTFRONT Media reported fourth-quarter revenues of $513.3 million, a 4.1% increase year-over-year, indicating strong performance in the advertising market and potential for increased market share.
- Substantial Net Income Increase: The company achieved a net income of $96.8 million in Q4, up 30.8% from the previous year, with earnings per share at $0.55, reflecting ongoing improvements in profitability and boosting investor confidence.
- Adjusted OIBDA Growth: Adjusted OIBDA reached $173.8 million, a 12.0% increase, demonstrating significant achievements in cost control and operational efficiency, which will support sustainable growth moving forward.
- Dividend Distribution Plan: The company announced a quarterly dividend of $0.30 per share payable on March 31, 2026, showcasing strong cash flow and commitment to shareholder returns, further attracting investor interest.
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- Strategic Partnership: OUTFRONT Media has entered into a three-year exclusive partnership with AdQuick, committing up to $20 million to support AdQuick's OOH sales cloud product, aiming to enhance advertising effectiveness and market competitiveness through resource integration.
- Technological Integration Benefits: This collaboration will unify OUTFRONT's national advertising network with AdQuick's technology platform, optimizing the planning, execution, and measurement processes of advertising campaigns, thereby accelerating deployment speed and improving transparency to help advertisers achieve measurable business outcomes faster.
- Market Influence Enhancement: By partnering with AdQuick, OUTFRONT can streamline sales operations and enhance market responsiveness, further solidifying its leadership position in the U.S. OOH advertising market while providing advertisers with more efficient services and reporting.
- Future Development Potential: This partnership not only reflects OUTFRONT's commitment to innovation but also propels the future development of OOH and IRL media, assisting advertisers in achieving better brand value and business outcomes in a rapidly changing market environment.
See More
- Strategic Partnership: OUTFRONT Media has entered into a multi-year exclusive partnership with AdQuick, investing up to $20 million to support AdQuick's OOH sales cloud product, aiming to accelerate innovation and performance in IRL media through resource integration.
- Workflow Optimization: This collaboration will unify the end-to-end workflow for planning, executing, and measuring advertising campaigns, enabling advertisers to transition from planning to execution more swiftly while enhancing transparency and reporting quality, which is expected to significantly boost client satisfaction.
- Smart Planning and Fast Execution: AdQuick's platform will provide standardized audience and market insights, simplifying the packaging and workflow handoffs for advertisers, thereby accelerating market response times and improving overall business efficiency.
- Measurement and Reporting Integration: With a unified reporting system, OUTFRONT can connect plan inputs to delivery and measurement outputs, ensuring that the effectiveness of advertising campaigns is quantifiable, thereby increasing client confidence in their advertising investments.
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- Position Change: GraniteShares Advisors liquidated all 171,052 shares of Outfront Media in Q4 2022, totaling $3.13 million, indicating a strategic shift away from this stock.
- Market Performance: As of January 20, Outfront Media's shares were priced at $24.61, reflecting a 40.1% increase over the past year, significantly outperforming the S&P 500's approximate 14% gain, highlighting its strong position in the advertising market.
- Financial Overview: Outfront Media reported Q3 2022 revenue of $467.5 million, a 3.5% year-over-year increase, with adjusted OIBDA rising 17% to $137.2 million, indicating robust growth in its advertising business.
- Investment Strategy: The sale frees up capital for GraniteShares to reallocate towards larger growth stocks like Microsoft, Alphabet, and Meta, emphasizing a focus on liquidity and scale while reassessing Outfront Media's role as a core holding.
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- Earnings Report Schedule: OUTFRONT Media will release its fiscal year and quarter results for 2025 after market close on February 25, 2026, highlighting the company's performance in the advertising sector and future outlook.
- Conference Call Timing: The company will host a conference call at 4:30 p.m. Eastern Time on February 25, 2026, to discuss the earnings report, which is expected to attract attention from investors and analysts.
- Dial-in Information: U.S. callers can dial 833-470-1428, while international callers can reach 646-844-6383, with the passcode 904133, ensuring smooth participation in the discussion.
- Webcast Availability: The conference call will be webcast live and available for replay in the Investor Relations section of the company's website, enhancing transparency and communication for investors unable to attend in real-time.
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- Stock Performance: OUTFRONT Media's shares have surged 43.8% over the past three months, significantly outperforming the industry average growth of 0.5%, indicating strong market performance and increased investor confidence.
- Financial Outlook: Analysts have revised the company's 2025 FFO per share estimate upward by 2.1% to $1.94, and the 2026 estimate by 1.9% to $2.15, reflecting a positive outlook on its long-term growth potential.
- Asset Acquisitions: In the first nine months of 2025, OUTFRONT Media acquired several assets for approximately $10.4 million, enhancing its diversified portfolio and positioning the company for future revenue growth.
- Digital Transformation: The company's investments in digital advertising displays have increased its total digital displays to 1,906 and digital transit displays to 31,358, which will create new advertising relationships and revenue growth opportunities.
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